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How image quality and style of reviews impact purchase behavior in social commerce? episode artwork

EPISODE · Feb 27, 2025 · 3 MIN

How image quality and style of reviews impact purchase behavior in social commerce?

from Management de l'Innovation · host FNEGE MEDIAS

Image quality and type of review framing significantly influence purchase intentions on social commerce platforms. High-quality images and personal experience-based reviews enhance mental imagery vividness, leading to increased cognitive and affective social presence.

Episode metadata supplied by the publisher feed · Published Feb 27, 2025

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How image quality and style of reviews impact purchase behavior in social commerce?

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