How important are trailers in Star Wars culture?

For the 130th episode of the WhoDatJedi podcast, your hosts -- Aaron Svoboda (@Aaron_Svoboda), Alfredo Narvaez (@NOLA_Fredo) and David Gladow (@davegladow) -- take a journey back through the history of Star Wars trailers. How have they evolved over time? How have they become more (and less) important during different eras? How critical a piece are they in the overall marketing effort? And which ones have been the most (and least) effective, and what do they share in common with other movie trailers? Let's talk trailers! Listen on Podbean, Spotify, Apple Podcasts, Google Podcasts, Pandora, Tune In + Alexa, Amazon Music/Audible, iHeartRadio, and follow us on Twitter & Facebook!  If you like what you hear, be sure to click that follow button and leave us a positive review!  Read more of Fredo's musings here. Read more of Dave's musings here. Song credit: Far, Far Away (Star Wars Jazz), by the Swamp Donkeys Visit their website for more of their music! ---  Related: Rian Johnson's pride over 'The Last Jedi'