How important is it to be consistent in your marketing?

Consistency beats cleverness in marketing - but only if you stick with it long enough to know whether it's working. Sam and Marcus break down what a realistic weekly marketing plan looks like for a working photographer, why it takes more touch points than you'd think before a stranger becomes a client, and how telling someone else your goals changes whether you actually do the work.This episode is sponsored by Website for Photographers - get in touch at [email protected] or 01482 765871.Consistency in marketing sets up everything else. Marketing Funnel for Photographers: The Simple Sales Funnel Strategy for Commercial Photographers is the funnel that consistency is supposed to feed.