How Important is Your Organization’s Brand in Recruiting? w/ Liz Campbell, Atlanta Electrical Contractors Association

Is your construction company's brand attracting the talent you need?   Host Kerry Smith Buck and branding expert Liz Campbell from the Atlanta Electrical Contractors Association reveal why strong organizational branding is critical for recruitment and retention. Discover how to combat industry stigma, appeal to Gen Z's demand for authenticity, and successfully rebrand for a massive boost in apprenticeship applications and overall success. Learn practical tips, proving it's about "ownership," not just big budgets, to transform your company's future!