How Inbound Marketing Is Rapidly Changing episode artwork

EPISODE · May 13, 2023 · 7 MIN

How Inbound Marketing Is Rapidly Changing

from Marketing School - Digital Marketing and Online Marketing Tips · host Eric Siu and Neil Patel

In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren't working as well as they used to. Tuning in today, you’ll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Inbound Marketing Is Rapidly Changing. [00:05] Some perspective on the ways that inbound marketing is changing. [01:43] Why it’s harder to produce the same ROI as marketing channels get more competitive. [02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar. [03:02] The benefits of leveraging an omnichannel approach. [03:27] Ways to get creative with your marketing strategy and use AI to increase ROI. [04:25] Channels you can use to boost your organic reach. [05:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ‘Inbound marketing just isn't working as well as it used to’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren't working as well as they used to. Tuning in today, you’ll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Inbound Marketing Is Rapidly Changing. [00:05] Some perspective on the ways that inbound marketing is changing. [01:43] Why it’s harder to produce the same ROI as marketing channels get more competitive. [02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar. [03:02] The benefits of leveraging an omnichannel approach. [03:27] Ways to get creative with your marketing strategy and use AI to increase ROI. [04:25] Channels you can use to boost your organic reach. [05:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ‘Inbound marketing just isn't working as well as it used to’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How Inbound Marketing Is Rapidly Changing

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This episode is 7 minutes long.

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This episode was published on May 13, 2023.

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In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren't working as well as they used to. Tuning...

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