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Nov 22, 2024 35 min

How Incrementality Impacts Ad Spend

from Better Advertising with BTR Media Hosted by Destaney Wishon and Justin Nuckols

Episode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink their approach to retail media. Here’s what we're covering: Why incrementality is about more than new customers. How to measure true ad performance (beyond inflated ROAS). The biggest risks for brands still stuck on traditional metrics. How Incremental is changing the game with faster, smarter insights. Connect with Alex Connect with Destaney Learn more about Incremental Learn more about BTR Media

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This episode was published on November 22, 2024.

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