How Independent Hotels Grow Without Losing Their Identity

Curator Hotel & Resort Collection brings together some seriously cool independent hotels without sanding away the qualities that make them interesting. New Waterloo offers a great example. The company creates distinctive hotels inside historic buildings, connecting each property to its surrounding community. Curator gives the team greater buying power, stronger vendor relationships, broader marketing support and tools that help each hotel compete—while New Waterloo protects the identity and guest experience. I spoke with Jennifer Barnwell, President of Curator Hotel & Resort Collection, and Sarah Swenson, Corporate Director of Marketing at New Waterloo, about how that partnership works in practice. Sarah explains why independent hoteliers need strong partners, and Jennifer shares how Curator supports those hotels without forcing them to follow a brand playbook. That balance creates the real story: independent hotels gain the reach and resources of a larger collection while protecting the personality that gives travelers a reason to choose them. Click through and watch my latest #NoVacancyNews video to see how Curator and New Waterloo make that partnership work—and get a look at some of the standout hotels inside the collection. Actabl gives you the power to profit. Visit Actabl.com. Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866.