How Indie Breweries Can Outsmart Big Beer – with Alice Salisbury (ICC)

Want to stand out like the big players, without their budget? This episode shows you how. 💡🍻Alice Salisbury (Informed Consulting Co) has advised giants like Diageo and AB InBev and now she’s sharing what indie breweries can borrow, adapt, and own to grow fast with smarter storytelling and sharper comms.We cover:– A better way to pitch to bars and bottle shops– Why “authenticity” isn’t enough anymore– How to build a memorable brand on a small budget– Real-world lessons from spirits brands doing on-trade right– The one thing every brewery should do in their local venues👉 Whether you’re scrappy, scaling, or somewhere in between this episode will help you sell more by thinking smarter.