How Individual Physicians Market Themselves at Hospitals or Large Private Practice #131

For many physicians and doctors, creating independence in their profession has been a pain point, especially when they just come out of fellowship and residency. In today’s episode, we will be talking about 6 steps to build a personal brand for physicians and how individual physicians market themselves at hospitals or large private practice. This topic is a common pain point for many physicians and doctors, especially when they come out of fellowship and residency, so they don’t have to rely so much on the hospital system or the private practice to carve out their own space.  [00:01 – 06:39] Opening Segment We introduce the topic of today We give a little bit background of the topic One out of three physicians ask, “What can I do to stand out in my practice/ hospital?” How to pull the patient digitally? Independence of the physicians Direct relationship with the patient We talk about our agency Intrepy Healthcare Marketing Starting it on the base of physicians liaison Physician outreach marketing Physician digital marketing Creating Physician Independence  Be aware of the protocols and procedures Ask your healthcare system  May take a personal investment  Time cost  6 Steps to Build Up Personal Brand for Physicians [06:40 – 11:24] Google yourself Get a feel of your ecosystem and reputation Asking patients for reviews Individual listing platform Great opportunity for visibility as well as mistakes    [11:25 – 18:09] Physician Outreach and Marketing  Build relationships with your local healthcare community Walk into the door and introduce yourself Cold Call Learn a lot more about your community   [18:10 – 22:09] Branding Yourself As an Individual  Build your own individual branding style as a specialist Develop a blog for your own personal brand Create a legacy for yourself in the space Get a direct connection with the patients Check the protocols and procedures to your healthcare system  [22:10 – 28:20] Develop Thought Leadership as a Physician Technologies made it a lot easier nowadays Patients are more in tune with their healthcare journey and look for the information  Creating content consistently  Consider what you want out of it Decide what platform and medium suits you What matters with videos Audio and lighting Meet the quantity and quality [28:21 – 30:04] Host Webinars and Facebook Live  Reach your potential patients online Reaching other physicians and specialists Build more credibility in the community  Personal connect professionals   [30:05 – 31:44] Collaborate with Other Professionals  Increase each other’s network  Build a bigger community through connections  Get your name out there to get featured Build referral relationships [31:45 – 34:10] Closing Segment We run through all of the steps  Final words   Tweetable Quotes: “Physician outreach and marketing would allow professionals to build relationships with their local healthcare community and learn a lot more about your community.” – Justin and Kelley Knott “Collaboration with other professionals is important to increase each other’s network.” – Justin and Kelley Knott   Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott