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How Influencer Campaigns Are Using AR Filters for Brand Engagement episode artwork

EPISODE · Jun 2, 2026 · 10 MIN

How Influencer Campaigns Are Using AR Filters for Brand Engagement

from Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals · host Fexingo

Episode 26 of Influencer Marketing with Fexingo dives into the rising use of augmented reality filters in influencer campaigns. Lucas and Luna explore how brands like Sephora and Nike are partnering with creators to build custom AR experiences on Instagram and TikTok. They discuss the surprising engagement metrics — including dwell times 3x longer than standard video ads — and the shift from passive viewing to active participation. The hosts also break down why AR filters create deeper brand recall and how smaller creators are using them to land deals. Plus: what the technology costs, and whether it's just a trend or a permanent fixture in the influencer toolkit. #InfluencerMarketing #ARFilters #AugmentedReality #BrandEngagement #Sephora #Nike #Instagram #TikTok #CreatorEconomy #MarketingTrends #SocialMedia #BrandPartnerships #GenZMarketing #ShopperMarketing #DigitalAdvertising #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

What this episode covers

Episode 26 of Influencer Marketing with Fexingo dives into the rising use of augmented reality filters in influencer campaigns. Lucas and Luna explore how brands like Sephora and Nike are partnering with creators to build custom AR experiences on Instagram and TikTok. They discuss the surprising engagement metrics — including dwell times 3x longer than standard video ads — and the shift from passive viewing to active participation. The hosts also break down why AR filters create deeper brand recall and how smaller creators are using them to land deals. Plus: what the technology costs, and whether it's just a trend or a permanent fixture in the influencer toolkit. #InfluencerMarketing #ARFilters #AugmentedReality #BrandEngagement #Sephora #Nike #Instagram #TikTok #CreatorEconomy #MarketingTrends #SocialMedia #BrandPartnerships #GenZMarketing #ShopperMarketing #DigitalAdvertising #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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How Influencer Campaigns Are Using AR Filters for Brand Engagement

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Frequently Asked Questions

How long is this episode of Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals?

This episode is 10 minutes long.

When was this Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals episode published?

This episode was published on June 2, 2026.

What is this episode about?

Episode 26 of Influencer Marketing with Fexingo dives into the rising use of augmented reality filters in influencer campaigns. Lucas and Luna explore how brands like Sephora and Nike are partnering with creators to build custom AR experiences on...

Can I download this Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals episode?

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