How Influencer Marketing Powers B2B Social Media

Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, joins the Social Pros Podcast to discuss influencer marketing and social selling in B2B.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why the concepts behind social marketing are consistent despite the ever changing social platforms and technology How Neal developed the social selling curriculum at Rutgers University Why social is ultimately based in the marketing department Why influencer marketing is the next step in B2B social media Why AI is powerful but it belongs in the background Why more influencer marketing is the biggest need in B2B social media in 2018   Resources Neal Schaffer Website ICUC Salesforce   Visit SocialPros.com for more insights from your favorite social media marketers.