How Innocent's MD is Addressing Under Representation in FMCG and Why Grocery Needs More Black Founders - Sam Akinluyi & Niyi Olopade

from HUNGRY. · host Dan Pope

In 17 years, Sam didn’t interview ONE black person.Out of 10,000's of brands in Major UK retail, only 4 are black owned.Unconscious racism scurries through the underbelly.Its ghoulish ghosts linger in the shadows.Until 2020, post George Floyd.Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.Laceration catalysed action.Sam founded Add Psalt a non-profit helping black founders enter FMCG.PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, AsdaSam is the Innocent MD.Niyi Olopade (Raising SEIS), founder of Novice Kitchen is part of the Add Psalt cohort.Niyi creates bamboozingly-banging Balinese Jams.ON THE MENU:1. The Principles of Great Negotiation for Challenger Brands: Know Your Value and Story + If You, Then We + Slowly Move to Your Breakpoint + Play Hard to Get2. How Innocent Cross the Chasm from “Challenger" to “Corporate" without Losing it’s Edge - STAY HUMAN3. Why Nigerian Values of Hustle + High Quality Work is a Super Power4. Why Founders Must ACCEPT that MOST Brands Won’t Become HouseHold Brands - Be Kind To YourselfFull episode goes live Monday 8am.Want other episodes?See below.#fmcg #podcast #foodanddrink #challengerbrand🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Episode metadata supplied by the publisher feed · Published Nov 6, 2022

Embed this episode

Attribution link and audio player

What this episode covers

Distinct summary based on available episode metadata or transcript content.

NOW PLAYING

How Innocent's MD is Addressing Under Representation in FMCG and Why Grocery Needs More Black Founders - Sam Akinluyi & Niyi Olopade

0:00 1:39:26

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Change Lives Make Money: The Podcast For Online Trainers Brian Mark Are you an online fitness trainer wanting to make $10k/month? That's where we've taken over 300 coaches, and we don't stop there. Are you next?This is the podcast for online trainers ready to change more people's lives, conquer their entrepreneurial journey and achieve absolute domination. If you're an online fitness trainer hungry for more SUCCESS, a greater IMPACT, and the FREEDOM to live life on your terms, then listen up.I'm Brian Mark, your host and a seasoned online fitness coach with almost a decade of battle-tested experience. I've been in the trenches, pushing boundaries, and now I'm here to share my hard-earned fitness business experience and knowledge with you. Get ready for a no-nonsense, no BS approach as I reveal the secrets of what WORKS and what's just wasting your energy. This movement is all about HUSTLE. The relentless pursuit of greatness. It's a mindset for those willing to put in the sweat, tear down walls, and bring the solid action required to forge a life yo Explicit After Hours Entrepreneur with Mark Savant Mark Savant Entrepreneurship isn't for everyone.If you're comfortable in your 9-5 job, this isn't for you.If you'd rather scroll social media than read, this isn't for you.If you blame others for your failure, this isn't for you.This show is for the early risers, innovators, and hungry business leaders.Mark Savant examines the shocking truths behind millionaire success on the After Hours Entrepreneur podcast.He brings on the best of the best. Patrick Bet-David, Pat Flynn, Noah Kagan, Neil Patel, Jasmine Star, Evan Carmichael, Rachel Pedersen, David Meltzer, and more share insider secrets.Listen and find out why AFE is a fan-favorite and ranked in the top 1% of podcasts globally.Email [email protected] for inquiries. Explicit Working Drummer Working Drummer With 500 episodes and counting, Working Drummer Podcast is the source for those interested in what it’s like to be a professional drummer. Hosted by Matthew Crouse and Zack Albetta, Working Drummer covers it all with a dynamic range of pro drummers who represent many different genres and scenes. Each weekly interview features a different performer, sometimes with a less recognizable name, but always with an impressive and distinct body of work. This unique approach has garnered a loyal audience hungry for unfiltered stories about making a living as a musician today. Explicit

Frequently Asked Questions

How long is this episode of HUNGRY.?

This episode is 1 hour and 39 minutes long.

When was this HUNGRY. episode published?

This episode was published on November 6, 2022.

Can I download this HUNGRY. episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!