How Innovation Helps Intuit See Massive Social Success

Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group, joins the Social Pros Podcast to discuss how Intuit makes tax content fun and engaging. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Snapchat Full Episode Details Tax and budgeting are, by most people's books, not the most interesting topics to hear about on social media. And yet, Intuit has managed to create content on social that's fun, engaging, and educational. This is thanks to the work of Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group, and her team. Lauren joined Social Pros to talk all about her work and how she's brought innovations and big ideas to the team to drive its success. We hear about Intuit's ventures on TikTok and how it works with both personal finance and general lifestyle influencers to create engaging and relatable content. Lauren explains how Intuit has developed its light-hearted and fun brand voice to appeal to those who would usually shy away from hearing about tax. In This Episode: 4:16 – How Lauren manages to wear so many hats in her role 6:10 – How Lauren uses social listening and the insights she's picked up 8:47 – Why the area of social you work in affects how you use social listening 10:45 – How Intuit's social media content changes throughout the year 13:40 – Lauren explains how social engagement shifts depending on the time of year 16:09 – How Intuit blends tax and finance content with lifestyle content 18:46 – Lauren explains how Intuit used Cameo as a unique marketing push 22:49 – How influencers help Intuit make serious tax topics engaging 26:55 – Intuit's social care team's approach to protecting personal information 34:02 – Lauren shares the story behind ending up in the Guinness Book of World Records  37:54 – The challenges of getting leadership to understand your vision  45:34 – Lauren's top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Double your advertising spend with Snapchat Visit SocialPros.com for more insights from your favorite social media marketers.