How Intent Data Informs LinkedIn Ads for B2B Lead Gen

In episode 54 of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers combine third-party intent data from content consumption (whitepapers, case studies) with LinkedIn ad targeting to reach in-market buyers. Lucas breaks down a real campaign where a cybersecurity vendor used intent signals to serve dynamic ads to accounts researching zero-trust architecture. Luna challenges the cost-per-lead math and asks whether intent data actually shortens sales cycles. The hosts also share a low-key note on how listener support at buy me a coffee dot com slash fexingo keeps the show ad-free. No hot takes, no clickbait — just a specific, actionable playbook for aligning ad spend with buyer readiness. #B2BLeadGen #IntentData #LinkedInAds #DemandGen #ABM #LeadScoring #ContentConsumption #ZeroTrust #Cybersecurity #SalesPipeline #AdTargeting #InMarketAudience #TechMarketing #FexingoBusiness #BusinessPodcast #Marketing #B2BMarketing #LeadGeneration Keep every episode free: buymeacoffee.com/fexingo