How Intent Data Informs LinkedIn Ads for B2B Lead Gen

What this episode covers

In episode 54 of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers combine third-party intent data from content consumption (whitepapers, case studies) with LinkedIn ad targeting to reach in-market buyers. Lucas breaks down a real campaign where a cybersecurity vendor used intent signals to serve dynamic ads to accounts researching zero-trust architecture. Luna challenges the cost-per-lead math and asks whether intent data actually shortens sales cycles. The hosts also share a low-key note on how listener support at buy me a coffee dot com slash fexingo keeps the show ad-free. No hot takes, no clickbait — just a specific, actionable playbook for aligning ad spend with buyer readiness. #B2BLeadGen #IntentData #LinkedInAds #DemandGen #ABM #LeadScoring #ContentConsumption #ZeroTrust #Cybersecurity #SalesPipeline #AdTargeting #InMarketAudience #TechMarketing #FexingoBusiness #BusinessPodcast #Marketing #B2BMarketing #LeadGeneration Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy?

This episode is 11 minutes long.

When was this Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy episode published?

This episode was published on June 15, 2026.

What is this episode about?

In episode 54 of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers combine third-party intent data from content consumption (whitepapers, case studies) with LinkedIn ad targeting to reach in-market buyers. Lucas breaks down a...

Can I download this Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.