How Investing in Brand Drives ROI with Smartling's Adrian Cohn

In this episode of SaaS Half Full, we talk with Adrian Cohn, Director of Brand Strategy and Communications at Smartling, a multilingual content solution provider. As marketers, we hear the word "brand" bandied around a lot. But what does that mean for B2B SaaS companies today? Listen as Adrian shares his experience creating an emotionally resonant brand for Smartling through a unique brand campaign, which drove a 60% increase in deals including the company's services offering. Connect with Adrian: https://www.linkedin.com/in/adriankcohn/ Learn more about Smartling: https://www.smartling.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

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This episode is 27 minutes long.

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This episode was published on July 22, 2020.

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