EPISODE · Nov 17, 2022 · 43 MIN
How iOS Updates Limiting Data Affects SMB Advertisers with special guest James Williams. Episode 29
from Deconstructing Data · host BDEX
We're excited to talk with James Williams with Ad Hype TV this week on Deconstructing Data. We'll be diving into how iOS 14.5 and limited data is disproportionately affecting small to midsize advertisers more than large fortune 500 advertisers. We'll also cover why 1st party consumer data is so valuable for businesses. Finally, we'll cover how data has transformed TV advertising from audience targeting to measurement and attribution. We hope you can tune in live to join us. Timestamps: 0:00 Intro Music 0:36 Introducing James Williams 3:47 How iOS 14.5 and Limited Data Affects Small Advertisers 10:59 The Power Of 1st Party Data 20:56 How Data Has Transformed TV Advertising 28:24 What's In Your Tech Stack 30:34 What's In The Future For Ad Audience Building? 34:10 Excitement And Paranoia With Ad Targeting 41:44 Check Out Omni IQ Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985 #DeconstructingData #Technology #Data
What this episode covers
We're excited to talk with James Williams with Ad Hype TV this week on Deconstructing Data. We'll be diving into how iOS 14.5 and limited data is disproportionately affecting small to midsize advertisers more than large fortune 500 advertisers. We'll also cover why 1st party consumer data is so valuable for businesses. Finally, we'll cover how data has transformed TV advertising from audience targeting to measurement and attribution. We hope you can tune in live to join us. Timestamps: 0:00 Intro Music 0:36 Introducing James Williams 3:47 How iOS 14.5 and Limited Data Affects Small Advertisers 10:59 The Power Of 1st Party Data 20:56 How Data Has Transformed TV Advertising 28:24 What's In Your Tech Stack 30:34 What's In The Future For Ad Audience Building? 34:10 Excitement And Paranoia With Ad Targeting 41:44 Check Out Omni IQ Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985 #DeconstructingData #Technology #Data
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How iOS Updates Limiting Data Affects SMB Advertisers with special guest James Williams. Episode 29
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