PODCAST · business
Deconstructing Data
by BDEX
Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.
Episodes
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What Actually Drives Marketing Performance?
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Tim Ringel, Founder and Global CEO of Meet The People, to explore how customer data,...
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Marketing Measurement in the AI Era: Identity Resolution & Data Quality
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, host Jessie Lizak and guest co-host David Welborn, CTO at BDEX, sit down with Andrea Lechner-Becker, Chief Strategy Officer at GNW...
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When AI Recommendations Challenge Human Intuition
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Jean Perez, Director of Data, Analytics and AI at Valuedynamx, to explore how...
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What It Takes to Make AI Work
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Fern Halper, Founder of AI Foundations Group and VP of Research at TDWI, to explore...
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Using Data to Anticipate, Personalize, and Innovate
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Daniel Burrus, CEO of Burrus Research, global technology futurist, AI strategy…
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Why Better Data Changes Marketing Performance
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, host Jessie Lizak is joined by David Welborn, Chief Technology Officer at BDEX, who fills in for David Finkelstein, for a conversation with...
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Data Does Not Tell the Full Story
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Kristin Wozniak, Chief Data and Growth Officer of Cosmo5, to explore the limitations...
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How AI Turns Customer Conversations Into Enterprise Action
Power your business with BDEX! Set up a time to talk with one of our experts: Talk to an Expert In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Eric Williamson, CMO of CallMiner, to explore how businesses can turn the massive volume of customer...
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How Identity Resolution Turns Anonymous Intent Into Action
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Dirk Rohweder, entrepreneur and marketing technology expert at Tivaro, to explore…
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Better Data Drives Better Targeting
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, Jessie Lizak is joined by David Goecke, Founder and CEO of GoTex, filling in for David Finkelstein, as they sit down with Ashley Moser,...
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Why Data, Not AI, Drives Competitive Advantage
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Mark Himmelsbach, CEO and Founding Partner of RYA, to explore why proprietary…
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Most Measurement Models Are Wrong
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Michael Kaminsky, Founder of Recast, to explore why modern marketing measurement...
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How Data and AI Are Reshaping Search and Discovery
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Chris Rodgers, CEO of CSP Agency, to explore how AI is fundamentally changing…
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Preparing Data for the Quantum and AI Era
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Wilhem and Jessie Lizak sit down with Nina J., Founder and Positioning Advisor at Wit's End Studios, to explore how…
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Turning Financial Data into Actionable Market Intelligence
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Andrew Lebbos, SVP of Licensing at Benzinga, to explore how financial data is…
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How Identity and Attention Are Changing Media Measurement
In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Ben Fenster, Co-Founder and Chief Product Officer of Anzu.io, to explore how identity, measurement, and artificial intelligence are reshaping modern digital advertising. Drawing from his experience...
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How Data and AI Are Shaping PPC and SEO
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Alex Melen, Co-Founder of SmartSites, to explore how data and artificial…
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What AI Thinks About You and Data Behind Executive Visibility
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Melanie Borden, Founder of The Borden Group, to explore the growing intersection of…
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The False Divide Between Brand and Performance Marketing
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ Kevin Wassong 🧠 is joining us on Deconstructing Data to explore one of the biggest misconceptions in modern marketing: the belief that brand-building and performance marketing…
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Why Great Marketing Doesn't Show Up in the Dashboard
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ Most marketing teams have more data than ever. Yet many are less confident in what is actually working.AI-generated content is flooding every channel. Attribution is getting…
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The Attribution Illusion: Why Your Data Looks Better Than It Is
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ Most marketers are still making million-dollar decisions based on dashboards they’ve been trained to trust.But what happens when the data itself is flawed? On this episode of...
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How Data and AI Are Reshaping Grocery Retail
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ Grocery retail is becoming more data-driven than ever before. The ability to personalize, innovate, and retain customers increasingly depends on how well organizations use and...
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Data Privacy and Compliance in Modern Marketing
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ Data collection sits at the center of modern marketing. Privacy and compliance are quickly becoming just as critical.As regulations evolve and consumers become more aware of how...
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AI in Marketing and Lessons for Founders
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ Artificial intelligence is changing how marketing teams operate, how campaigns are built, and how brands connect with their audiences. At the same time, founders launching new...
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AI Trends, Knowledge Graphs, and Startup Data
AI is generating more insights than ever. Turning those insights into something structured, usable, and actionable remains the challenge.As organizations explore trends, experiment with AI, and build new systems, the question becomes how to move beyond scattered signals and create knowledge that...
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Data, AI, and the Future of Creative Advertising
Creativity has always been at the heart of advertising. Today, data and AI are reshaping how that creativity is discovered, refined, and delivered to audiences.On this episode of Deconstructing Data, Jessie and David welcome Andrew Littlewood, Chief Planning and Data Officer at Brainlabs, to...
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Scaling Creative Agencies with Profit-Focused Models
Profitability is one of the biggest challenges creative and digital agencies face as they grow. Many scale revenue but struggle to maintain healthy margins, predictable financial models, and operational discipline. On this episode of Deconstructing Data, Jessie and David welcome Jody Grunden,...
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Data Foundations and Hybrid Teams in Modern Marketing
AI is generating more insights than ever. Turning those insights into something structured, usable, and actionable remains the challenge. As organizations explore trends, experiment with AI, and build new systems, the question becomes how to move beyond scattered signals and create knowledge that...
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Preparing Enterprise Data for Reliable AI Systems
AI systems are only as reliable as the data behind them. Disconnected tools, inconsistent data, and fragmented signals continue to slow down decision-making across organizations. As more companies adopt AI, the challenge is not just implementation; it is ensuring the data feeding those systems is...
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Predictable Innovation Through Smarter Consumer Data
Product innovation fails more often from misread signals than from bad ideas. On this episode of Deconstructing Data, we’re joined by Guy White, CEO of Catalyx, an international innovation consultancy helping global brands turn consumer data into predictable market success. For more than 14…
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How Data and Delivery Are Reshaping Retail
Customer expectations for next-day and same-day delivery continue to rise, while brands face growing pressure to deliver seamless, personalized experiences across every channel. Behind both of these trends lies the same challenge: strong operational systems and high-quality data. On this episode…
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Preparing Enterprise Data for the AI Era
AI promises instant answers. Most organizations are still stuck on a more fundamental problem: their data isn't ready for it. Information is scattered across systems, locked inside dashboards, or sitting in databases that only a handful of people know how to query. The gap isn't really about...
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Driving Product Success with Unified Data Systems
When product data breaks down, so does the business. Disconnected tools. Siloed teams. Inaccurate data. These are just a few of the reasons product launches miss the mark, before they even hit the market. On this episode of Deconstructing Data, David Finkelstein & Jessie Lizak are joined by Tom...
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Super Bowl Advertising Through the Lens of Data
The Super Bowl is more than a game. It is one of the largest cultural stages in the world for brands. Every ad carries signals about representation, values, and identity. The question is not just who made the best commercial. It is what those messages reveal about culture, audiences, and the…
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The Data Lies You’re Living and the AI Secrets That Will Blow Them Up
Data has never been more available, or more misunderstood. Neil Sahota, CEO of ASCILabs and United Nations AI Advisor, joins Deconstructing Data to uncover the uncomfortable truths most businesses are missing about their data. With decades of experience guiding Fortune 500 companies, global...
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AI in the Classroom: Preparing Students for the Future of Work
Kat Wifvat, PhD CEO of Nuubi and a Data Science professor, joins Deconstructing Data to explore how AI is reshaping education and preparing students for the future of work. In this conversation, Kathryn brings an academic and operator perspective to the role of AI in learning. She shares how...
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Mastering Marketing Analytics Across Social, Search, and Web
Most marketers have access to more data than ever, yet still struggle to make sense of it. From social metrics to Google Analytics to on-site behavior, the challenge isn’t getting the numbers. It’s knowing what to do with them. On this episode of Deconstructing Data, we’re joined by Cynthia...
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Rethinking Paid Media for Smarter Buying
This episode of Deconstructing Data features Vlad Zhovtenko 🇺🇦, CEO and Co-Founder of RedTrack.io, who brings over two decades of experience in digital marketing and advertising. From the rise of banner ads in the early 2000s to the evolution of programmatic advertising and now back to…
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How to Prepare Business Data for Automation and Smarter Decisions
Most companies are drowning in dashboards but starving for action. In this episode of Deconstructing Data, we’re joined by Tom Firth, Co-founder of Cotera to talk about what it really takes to make your business data work for you not just sit in reports. Tom brings a fresh perspective on data...
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From Startup to Scale: Smarter Marketing, Fewer Founder Mistakes
From launching to scaling, how do founders get marketing right the first time? This week on Deconstructing Data, we're joined by Julie Matzen, Co-founder of The Boarderline and seasoned marketing and brand strategist with over 20 years of experience helping businesses build smarter funnels,...
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Full-Funnel Growth: Smarter Attribution and Revenue Optimization
How do you know your marketing is actually working? On this episode of Deconstructing Data, we’re joined by Adam Ortman, Founder and President of Kinetic319, to explore the truth behind performance, beyond just clicks and conversions. Adam brings decades of experience at the intersection of…
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From Data to Impact: Driving Behavior, Insights & Personalization
Tim Berney, CEO of VI Marketing and Branding, brings more than 30 years of strategic marketing leadership to this week’s episode of Deconstructing Data. As the founder of one of the region’s leading agencies, Tim has helped brands across industries adapt to the digital shift, using data to shape...
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Why First-Party Data Beats Silos and Drives Actionable Marketing
When data lives in silos, marketing falls short. This week on Deconstructing Data, we’re joined by Cedric Chereau, a seasoned leader in customer engagement and personalization, to unpack why first-party data is every marketer’s most powerful asset, and how to turn it into meaningful action. With...
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Smarter Marketing With AI, Insights, and Data Targeting
Janet Barker-Evans, Chief Creative Officer at AbelsonTaylor Group, is a creative force known for leading award-winning work across nearly every marketing discipline. From brand campaigns to CRM, digital innovation to experiential marketing, she has consistently pushed the boundaries of what's...
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Turning Data Into Stories: Insights, Impact & Tech
Numbers tell a story, if you know how to read them. On this episode of Deconstructing Data, we’re joined by Laura Forester, an award-winning marketer and strategist who blends data with storytelling to create meaningful brand connections. As Director of US Brand Strategy at Gravity Global, Laura…
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From Cookies to Consent: Reclaiming Data Power in the New Marketing Economy
On this episode of Deconstructing Data, we are joined by Jordan Smith, Founder and CEO of MyModel, Inc., the platform powering the first user-owned supply of real-time behavioral data. Jordan shares her journey from navigating the "cookiepocalypse" as a Sales Manager at Taboola to founding a...
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First-Party Data Power: AI, Personalization, and Event Marketing’s Future
Ashleigh Cook, CMO of RainFocus, is joining Deconstructing Data on October 16 to break down how modern marketers are unlocking the power of first-party data, personalization, and AI, especially when it comes to event strategy. Ashleigh has built and scaled global marketing programs that actually...
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From Chaos to Clarity: Mastering Marketing Data in 2025
Modern marketing is experiencing a data reckoning. From fractured insights to inconsistent measurement, marketers are under more pressure than ever to make sense of the chaos. On this episode of Deconstructing Data, we’re joined by Outi Karppanen, Lead Marketing Industry Strategist at…
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AI Agents Supply Chain and the Future of Retail Logistics
What happens when unsold inventory turns into opportunity instead of waste? On this episode of Deconstructing Data, we’re joined by Amrita Bhasin, Co-Founder and CEO of Sotira, to uncover how AI, supply chain strategy, and reverse logistics are reshaping the $800B retail space. Amrita is a...
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Data to Dollars: Fueling AI and Marketing Success
How do you turn your data and content into actual business outcomes? Join us for Deconstructing Data on September 25 as we welcome Marni Carmichael, Head of Marketing at ImageSource, a process automation powerhouse helping organizations make work easier through smart technology and even smarter...
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Frequently Asked Questions
How many episodes does Deconstructing Data have?
Deconstructing Data currently has 207 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Deconstructing Data about?
Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.
How often does Deconstructing Data release new episodes?
Deconstructing Data publishes regularly with 207 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Deconstructing Data?
You can listen to Deconstructing Data on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Deconstructing Data?
Deconstructing Data is created and hosted by BDEX.
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