Deconstructing Data

In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Ben Fenster, Co-Founder and Chief Product Officer of Anzu.io, to explore how identity, measurement, and artificial intelligence are reshaping modern digital advertising. Drawing from his experience building one of the leading in-game advertising platforms, Ben shares how marketers can move beyond legacy tracking methods, better understand campaign effectiveness, and use data to make smarter media investment decisions in a privacy-first world.The conversation explores how brands can approach identity resolution beyond third-party cookies, why attention measurement provides a more meaningful way to evaluate advertising impact, and how incrementally, attribution, and first-party media data each play a unique role in measuring campaign success. Ben also shares the technologies powering Anzu's data infrastructure, offering a behind-the-scenes look at the tech stack his team relies on to process data, optimize performance, and drive innovation. Whether you're a marketer, data professional, or media buyer, this episode delivers practical insights into the future of advertising measurement.Main Topics CoveredIdentity Resolution Beyond the CookieAttention Measurement That Actually Measures ImpactIncrementality, Attribution & First-Party Media DataTech StackConnect with Ben FensterWebsite: https://www.anzu.ioLinkedIn: https://www.linkedin.com/in/benfenster/Anzu.io LinkedIn: https://www.linkedin.com/company/anzuio/Follow BDEX to stay updated on upcoming episodesWebsite: ⁠https://www.bdex.comLinkedIn: ⁠https://www.linkedin.com/company/bdex/YouTube: ⁠https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022AConnect with David FinkelsteinLinkedIn: https://www.linkedin.com/in/finkelsteindavid/ Connect with Jessie LizakLinkedIn: ⁠https://www.linkedin.com/in/jessie-lizak/⁠

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Alex Melen, Co-Founder of SmartSites, to explore how data and artificial intelligence are transforming digital marketing. Drawing on decades of experience building one of the largest independent digital marketing agencies in the United States, Alex shares practical insights into how businesses can use data to improve campaign performance, strengthen search visibility, and make smarter marketing decisions in an AI-first world.The conversation dives into how marketers can use data to optimize PPC campaigns, why modern SEO strategies rely on deeper data insights, and how AI is changing everything from campaign management to content creation. Alex also shares the tools that power SmartSites' workflow, explaining how the right tech stack enables teams to unlock more value from their data while improving efficiency. Whether you're a marketer, agency owner, or business leader, this episode offers actionable strategies for staying ahead in today's rapidly evolving digital landscape.Main Topics CoveredUsing Data to Optimize PPC PerformanceSEO Strategy Powered by Data InsightsApplying AI in Modern Digital MarketingTech StackFollow BDEX to stay updated on upcoming episodesWebsite: ⁠https://www.bdex.comLinkedIn: ⁠https://www.linkedin.com/company/bdex/YouTube: ⁠https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022AConnect with Alex MelenWebsite: https://www.smartsites.com/LinkedIn: https://www.linkedin.com/in/alexmelen/SmartSites LinkedIn: https://www.linkedin.com/company/smartsites/Connect with David FinkelsteinLinkedIn: https://www.linkedin.com/in/finkelsteindavid/ Connect with Jessie LizakLinkedIn: ⁠https://www.linkedin.com/in/jessie-lizak/⁠

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Melanie Borden, Founder of The Borden Group, to explore the growing intersection of personal branding, AI, and executive visibility. Drawing from her experience helping founders and executives build authority online, Melanie explains why digital trust and discoverability have become essential business assets. From the unseen metrics that drive influence to the tools that power her own workflow, she shares practical strategies for building credibility in an AI-driven world.The conversation dives into the hidden KPIs of personal branding and why many of the most valuable signals never show up in traditional dashboards. Melanie also explains how AI search signals and executive visibility are shaping discoverability, how E-E-A-T data (Experience, Expertise, Authoritativeness, and Trustworthiness) strengthens digital authority, and the key components of her tech stack that help her create content, build trust, and stay visible. Whether you're a founder, marketer, or executive looking to establish authority in the age of AI, this episode offers actionable insights for becoming more discoverable and trusted online.Follow BDEX to stay updated on upcoming episodesWebsite: ⁠https://www.bdex.comLinkedIn: ⁠https://www.linkedin.com/company/bdex/YouTube: ⁠https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022AConnect with Melanie BordenWebsite: https://humantobrand.comLinkedIn: https://www.linkedin.com/in/melanieborden/The Borden Group LinkedIn: https://www.linkedin.com/company/thebordengroup/Connect with David FinkelsteinLinkedIn: https://www.linkedin.com/in/finkelsteindavid/ Connect with Jessie LizakLinkedIn: https://www.linkedin.com/in/jessie-lizak/

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Kevin Wassong 🧠 is joining us on Deconstructing Data to explore one of the biggest misconceptions in modern marketing: the belief that brand-building and performance marketing are separate disciplines. As founder and CEO of mktg.ai, Kevin helps marketing leaders connect creative performance, audience intelligence, and business outcomes. With more than three decades of experience across marketing, media, and technology, he has helped organizations navigate major industry shifts from digital transformation to today's AI-driven marketing landscape.His experience spans launching Sotheby's first online auction platform, building J. Walter Thompson's first digital organization, contributing to the launch of FOX Business Network, and developing advertising technology platforms. Today, he focuses on helping marketers move beyond fragmented dashboards and disconnected data to better understand, measure, and improve creative performance.In this episode, we'll explore how marketers can use data to bridge the gap between brand and performance, connect creative decisions to business outcomes, and build stronger customer relationships through more meaningful measurement.Topics include:Brand and Performance Marketing AlignmentCreative as a Performance DriverMeasuring Meaning Beyond ConversionsTech StackJoin us as we explore how organizations are using data, creativity, and technology together to drive more effective marketing and sustainable growth.Follow BDEX to stay updated on upcoming episodesWebsite: ⁠https://www.bdex.comLinkedIn: ⁠https://www.linkedin.com/company/bdex/YouTube: ⁠https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Most marketing teams have more data than ever. Yet many are less confident in what is actually working.AI-generated content is flooding every channel. Attribution is getting harder. Personalization metrics look impressive on dashboards but often fail to predict real business outcomes.This week on Deconstructing Data, David Finkelstein and Jessie Lizak welcome Holly Enneking, VP of Marketing at Markup AI.With nearly two decades of experience leading growth for innovative technology companies, Holly has helped build marketing programs responsible for hundreds of millions in pipeline while navigating the evolving relationship between data, AI, and human decision-making.We'll discuss:Measuring Marketing Beyond AttributionPersonalization Metrics That MatterHuman Judgment in AI AnalyticsTech StackIf you're responsible for marketing performance, attribution, customer data, or AI strategy, this conversation is for you.Follow BDEX to stay updated on upcoming episodesWebsite: ⁠⁠⁠⁠https://www.bdex.com⁠LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/bdex/⁠YouTube: ⁠⁠⁠⁠https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A⁠

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Most marketers are still making million-dollar decisions based on dashboards they’ve been trained to trust.But what happens when the data itself is flawed?On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Cimin Ahmadi Cohen, Founder & CEO of Idea Peddler, to unpack what she calls “The Attribution Illusion” the growing gap between what platforms report and what’s actually driving performance.Cimin has spent years challenging the assumption that more data automatically leads to better decisions. From signal loss and privacy changes to self-reported platform metrics and AI-powered media buying, this conversation digs into the structural problems quietly shaping modern advertising.We’ll cover:The Attribution Illusion ExplainedAI Scaling Bad Media DecisionsDirectional vs Decision-Grade DataTech StackFollow BDEX to stay updated on upcoming episodesWebsite: ⁠https://www.bdex.comLinkedIn: ⁠https://www.linkedin.com/company/bdex/YouTube: ⁠https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Grocery retail is becoming more data-driven than ever before. The ability to personalize, innovate, and retain customers increasingly depends on how well organizations use and connect their data.On this episode of Deconstructing Data, Jessie and David are joined by Shekar Raman, CEO and Co-founder of Birdzi, to explore how AI and data are transforming the grocery retail experience.Shekar brings a unique background spanning research, telecommunications, and enterprise technology, now leading Birdzi’s work in helping supermarkets deliver one-to-one personalization at scale. His focus is on using AI and data to improve customer engagement, simplify decision-making, and drive more effective marketing strategies.In this conversation, we’ll explore:AI-Driven Personalization in Grocery RetailBreaking Data Barriers for Retail InnovationData-Driven Retail Loyalty ProgramsTech StackFrom connecting fragmented systems to enabling more personalized customer experiences, this episode looks at how grocery retailers can use data and AI to adapt to changing expectations and compete more effectively. Join us as we break down how data, personalization, and innovation are shaping the future of grocery retail.Follow BDEX to stay updated on upcoming episodesWebsite: ⁠⁠⁠⁠https://www.bdex.com⁠LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/bdex/⁠YouTube: ⁠⁠⁠⁠https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A⁠

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Data collection sits at the center of modern marketing. Privacy and compliance are quickly becoming just as critical.As regulations evolve and consumers become more aware of how their data is used, businesses face increasing pressure to collect, store, and activate data responsibly.What may seem like simple data collection often carries legal, operational, and reputational implications.On this episode of Deconstructing Data, Jessie and David are joined by Donata Stroink-Skillrud, Co-founder and President of Termageddon and a data privacy attorney, to explore how organizations can approach data collection with privacy and compliance in mind.Donata brings deep expertise in data privacy law, including GDPR, CCPA, and cybersecurity standards, along with hands-on experience helping businesses implement policies that adapt to changing regulations. Her work focuses on helping companies understand the real impact of data practices and how to build systems that align with both legal requirements and customer expectations.In this conversation, we’ll explore:Collecting Data with Privacy and ComplianceMarketing Tools and Data Privacy RisksUnderstanding Data Privacy Laws and RegulationsTech StackJoin us as we break down how privacy, compliance, and data strategy intersect, and what businesses need to consider as they continue to collect and use customer data.Follow BDEX to stay updated on upcoming episodesWebsite: ⁠https://www.bdex.comLinkedIn: ⁠https://www.linkedin.com/company/bdex/YouTube: ⁠https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Artificial intelligence is changing how marketing teams operate, how campaigns are built, and how brands connect with their audiences. At the same time, founders launching new businesses face a different set of challenges as they navigate early decisions, growth strategies, and common pitfalls.On this episode of Deconstructing Data, Jessie and David speak with Julie Matzen, Co-founder of The Boarderline, about how marketing, entrepreneurship, and technology intersect in today’s business environment.Julie brings more than 20 years of experience helping brands connect with their audiences across multiple media platforms. As the founder of Mayday Agency, she has worked closely with organizations to rethink their marketing funnels, develop brand strategies, and launch campaigns that support long-term business goals. Her experience spans rebranding initiatives, digital advertising, product launches, and guiding companies through the strategic decisions that shape their growth.In this conversation, Julie shares perspectives on how businesses are approaching AI in marketing, what founders should understand when starting a new venture, and some of the common mistakes entrepreneurs encounter along the way.Topics include:Using AI in MarketingStarting a Business What You Need to KnowBig Founder MistakesTech StackJoin us as we explore how marketing strategy, entrepreneurship, and emerging technologies continue to shape how companies build and grow.Follow BDEX to stay updated on upcoming episodesWebsite: ⁠https://www.bdex.comLinkedIn: ⁠https://www.linkedin.com/company/bdex/YouTube: ⁠https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A

AI is generating more insights than ever. Turning those insights into something structured, usable, and actionable remains the challenge.As organizations explore trends, experiment with AI, and build new systems, the question becomes how to move beyond scattered signals and create knowledge that actually supports decision-making.On this episode of Deconstructing Data, Jessie and David are joined by Piers Fawkes, Founder of PSFK and Fodda, to explore how trends, data, and knowledge systems intersect in the age of AI.Piers has spent over two decades helping global brands identify emerging patterns and translate them into strategy. His work now focuses on building structured knowledge systems that allow both humans and AI to better understand, organize, and act on complex information.In this conversation, we’ll explore:1. Artificial Intelligence Trends in Startups2. Knowledge Graphs in Data and AI Systems3. Using Data for Trends Research4. Tech StackFrom weak signals to structured data, this episode examines how organizations can better capture, organize, and apply knowledge in an increasingly AI-driven environment.Join us as we break down how trends, data, and knowledge systems are shaping how companies think, plan, and build for the future.

Creativity has always been at the heart of advertising. Today, data and AI are reshaping how that creativity is discovered, refined, and delivered to audiences.On this episode of Deconstructing Data, Jessie and David welcome Andrew Littlewood, Chief Planning and Data Officer at Brainlabs, to discuss how data insights and emerging technologies are influencing the next generation of advertising strategy.Andrew brings more than 20 years of experience across agency disciplines, combining analytical thinking with marketing strategy to help organizations translate complex data into actionable insights that improve campaign performance and marketing effectiveness. His work focuses on connecting data, planning, and creative teams so that insights can inform smarter and more impactful campaigns.In this conversation, the discussion will explore how brands are using data and AI to support creative decision-making, how data insights can inspire innovative campaigns while maintaining creative integrity, and what emerging trends may shape the advertising industry in the years ahead.Topics include:1. How Data and AI Are Redefining Creative Advertising2. Data-Driven Creativity Using Insights to Inspire Innovative Campaigns3. Future of Advertising and Emerging Industry Trends4. Tech StackJoin us for this conversation as we examine how data, creativity, and evolving technologies are influencing the future of modern advertising.

Profitability is one of the biggest challenges creative and digital agencies face as they grow. Many scale revenue but struggle to maintain healthy margins, predictable financial models, and operational discipline.On this episode of Deconstructing Data, Jessie and David welcome Jody Grunden, Partner and Virtual CFO Practice Leader at Anders CPAs + Advisors, to discuss how agencies can build financial structures that support both growth and long-term profitability.Jody has spent more than two decades helping creative and digital agencies strengthen their financial foundations. As the co-founder of Summit CPA Group, now Anders Virtual CFO, he helped pioneer subscription-based billing in the accounting industry and built one of North America’s first fully distributed Virtual CFO practices. Through his work, he has developed frameworks that help agencies align financial strategy with operational decision-making and sustainable growth.Jody is also the author of Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud, and has been recognized by CPA.com as one of the most innovative practitioners in the accounting profession. His work focuses on helping agency leaders move beyond reactive financial management and toward clearer, data-driven financial planning.In this conversation, the discussion will explore how agencies can structure their financial models to support growth, how subscription pricing has influenced modern accounting practices, and what operational frameworks agencies can adopt to scale while maintaining profitability.Topics include:1. A Profit-Focused Maturity Model for Agencies2. How Subscription Pricing Changed Accounting Models3. How Creative Agencies Can Scale Profitably4. Tech StackJoin us for this discussion to learn how financial strategy, pricing models, and operational frameworks can help creative agencies build stronger, more profitable businesses.

AI is generating more insights than ever. Turning those insights into something structured, usable, and actionable remains the challenge.As organizations explore trends, experiment with AI, and build new systems, the question becomes how to move beyond scattered signals and create knowledge that actually supports decision-making.On this episode of Deconstructing Data, Jessie Lizak and David Finkelstein are joined by Piers Fawkes, Founder of PSFK and Fodda, to explore how trends, data, and knowledge systems intersect in the age of AI.Piers has spent over two decades helping global brands identify emerging patterns and translate them into strategy. His work now focuses on building structured knowledge systems that allow both humans and AI to better understand, organize, and act on complex information.In this conversation, we’ll explore:1. Artificial Intelligence Trends in Startups2. Knowledge Graphs in Data and AI Systems3. Using Data for Trends Research4. Tech StackFrom weak signals to structured data, this episode examines how organizations can better capture, organize, and apply knowledge in an increasingly AI-driven environment.Join us as we break down how trends, data, and knowledge systems are shaping how companies think, plan, and build for the future.

AI systems are only as reliable as the data behind them.Disconnected tools, inconsistent data, and fragmented signals continue to slow down decision-making across organizations. As more companies adopt AI, the challenge is not just implementation; it is ensuring the data feeding those systems is clean, structured, and usable.On this episode of Deconstructing Data, Jessie Lizak and David Finkelstein are joined by Eugina Jordan, CEO and Co-founder of YOUnifiedAI to explore what it takes to prepare enterprise data for reliable AI systems.Eugina brings a unique perspective shaped by decades of experience in building and scaling businesses, leading go-to-market strategies, and driving innovation across industries. With over 24 patents and a background in creating and launching new market categories, she focuses on solving one of the most persistent challenges in business: connecting fragmented data to enable faster, more informed decisions.In this conversation, we’ll explore:1. Data Consistency and Cleansing for Reliable AI Systems2. Structured vs Unstructured Data Strategies for Enterprise AI3. Activating Intent Signals from Fragmented Data4. Tech StackFrom improving data quality to making sense of disconnected systems, this episode looks at how organizations can build stronger data foundations to support AI-driven decision-making.Join us as we break down how data consistency, structure, and signal activation play a role in making AI systems more reliable and actionable.

Product innovation fails more often from misread signals than from bad ideas.On this episode of Deconstructing Data, we’re joined by Guy White, CEO of Catalyx, an international innovation consultancy helping global brands turn consumer data into predictable market success.For more than 14 years, Guy has led a global team of insights and innovation specialists working with many of the world’s leading consumer brands. Catalyx has generated billions in incremental value by helping companies secure and sustain product-market fit through structured, data-driven innovation frameworks.In this conversation, we’ll explore:1. Unlocking Hidden Consumer Desires Through Data2. Making Product Innovation More Predictable with Data3. Data vs. Insights: Understanding the Difference4. Tech StackFrom capturing authentic human insight at scale to separating raw data from true strategic insight, this episode dives into how smarter consumer data reduces risk, strengthens product launches, and drives long-term growth.If you care about turning customer signals into successful innovation, this is a conversation you won’t want to miss.

Customer expectations for next-day and same-day delivery continue to rise, while brands face growing pressure to deliver seamless, personalized experiences across every channel. Behind both of these trends lies the same challenge: strong operational systems and high-quality data.On this episode of Deconstructing Data, Jessie and David are joined by Martin Balaam, CEO and Co-Founder of Pimberly, and Keith Gorney, Head of Global Supply Chain Services at Pivotree, to explore how supply chain innovation and product data strategy are shaping the future of retail and e-commerce.Martin brings deep expertise in product information management and digital asset systems that power accurate product data across digital commerce channels. Keith contributes more than two decades of experience leading large-scale supply chain transformation and omni-channel fulfillment strategies for global retailers.Together, they’ll unpack how faster delivery models, stronger product data foundations, and smarter retail infrastructure are transforming both customer experience and operational performance.Topics include:1. Fast Delivery Models: Transforming Supply Chain Operations2. Product Data Foundations: Powering Effective Advertising3. Next-Day Delivery: Shaping Retail Expectations4. Product Data Quality: Enabling Personalized Customer ExperiencesFrom fulfillment networks to product data ecosystems, this conversation explores how retailers can combine operational speed with data accuracy to compete in today’s increasingly demanding market.

AI promises instant answers. Most organizations are still stuck on a more fundamental problem: their data isn't ready for it.Information is scattered across systems, locked inside dashboards, or sitting in databases that only a handful of people know how to query. The gap isn't really about access, it's about making data usable by the people who need it, not just the ones who can extract it.In this episode of Deconstructing Data, Jessie Lizak and David Finkelstein sit down with Connor Folley, Co-Founder and CEO of Alkemi.ai, to dig into how organizations can close that gap.Connor built Alkemi.ai to let companies securely connect their databases and query them through natural conversation, directly through Alkemi's interface or inside tools like Slack. No waiting on reports, no wrestling with SQL. Just questions, answered in seconds.The conversation covers:1. Making Existing Data Usable for AI2. Secure Self-Serve Data Access for Organizations3. The Role of Data Analysts in the AI Era4. Tech StackFrom getting enterprise data AI-ready to navigating the tension between accessibility and security, this episode gets into how companies can stop leaving value buried in their own systems and start turning it into faster, smarter decisions.

When product data breaks down, so does the business.Disconnected tools. Siloed teams. Inaccurate data. These are just a few of the reasons product launches miss the mark, before they even hit the market.On this episode of Deconstructing Data, David Finkelstein & Jessie Lizak are joined by Tom Shoemaker, VP of Product Marketing at Propel Software, to explore how a unified product data strategy fuels smarter decisions, stronger collaboration, and faster time to revenue.We’ll cover:1. Product Commercialization Success: Accurate Data Matters2. Enterprise Collaboration Through Product Data3. Bridging the Product Data Gap: Design to Marketing4. Tech StackTom brings deep experience leading product marketing, sales, and R&D teams, and he knows what it takes to connect the dots between engineering, marketing, and market success.If your teams build great products but struggle to launch them with impact, don’t miss this one.

The Super Bowl is more than a game. It is one of the largest cultural stages in the world for brands.Every ad carries signals about representation, values, and identity. The question is not just who made the best commercial. It is what those messages reveal about culture, audiences, and the brands behind them.On this episode of Deconstructing Data, Jessie Lizak and David Finkelstein are joined by Latha Sarathy, CEO & Founder of SALIENT HQ & Chief Research Officer at Videotape.ai, a research leader with more than 30 years of experience across media, market insights, and multicultural audience measurement. Latha has led research teams at organizations including Telemundo, CBS, Univision, and The Walt Disney Company, and now advises brands through a purpose-driven, data-led approach that blends human intelligence with advanced analytics.In this conversation, we explore:1. Gender Representation in Super Bowl Ads2. Audience Values and Brand Alignment3. Measuring Cultural Impact Through Data4. Tech StackFrom understanding how representation shapes perception to examining how brands align with shifting audience values, this episode breaks down how cultural impact can be measured, interpreted, and acted on using rigorous research and data strategy.For leaders looking to connect brand storytelling with audience insight, this discussion offers a data-driven perspective on one of advertising’s biggest stages.

Data has never been more available, or more misunderstood.Neil Sahota, CEO of ASCILabs and United Nations AI Advisor, joins Deconstructing Data to uncover the uncomfortable truths most businesses are missing about their data. With decades of experience guiding Fortune 500 companies, global institutions, and emerging tech leaders, Neil breaks down the real risks hiding in your analytics and the strategic opportunities AI is unlocking.From synthetic data and IP protection to the fast decay of relevance in today’s data sets, this episode is packed with insights for leaders navigating the intersection of data, AI, and innovation.In this episode, we explore:1. The Dark Data Economy: How 90% of Your Data Works Against You2. Synthetic Data as the New IP Warzone3. The Data Half-Life Problem4. Tech StackWhether you're leading digital transformation or rethinking your AI strategy, this is the kind of conversation that reframes how you see the future of data.

Kat Wifvat, PhD CEO of Nuubi and a Data Science professor, joins Deconstructing Data to explore how AI is reshaping education and preparing students for the future of work.In this conversation, Kathryn brings an academic and operator perspective to the role of AI in learning. She shares how educational institutions can move beyond experimentation and start treating AI as a true pipeline for workforce readiness. From the rise of agentic AI tutors to the responsible use of anonymized learning data, this episode focuses on how data and AI can improve outcomes for students while maintaining trust, privacy, and rigor.Topics we’ll cover include:1. AI in Education as a Pipeline2. Agentic AI Tutors3. Anonymized Learning Data Enrichment4. Tech StackThis episode is for educators, data leaders, and operators who want to understand how AI-driven learning models are evolving, what’s actually working today, and how education systems can responsibly scale AI to support both students and institutions.

Most marketers have access to more data than ever, yet still struggle to make sense of it.From social metrics to Google Analytics to on-site behavior, the challenge isn’t getting the numbers. It’s knowing what to do with them.On this episode of Deconstructing Data, we’re joined by Cynthia (Clements) Krantz, MAJ, Founder and President of Mezzo Creative LLC, to explore how brands can connect data across platforms, create meaningful insights, and build smarter campaigns.We’ll also break down how to align your tech stack to support a streamlined analytics strategy, without overcomplicating your process.Topics include:1. Social Analytics2. Google Analytics3. Website Data4. Tech StackThis conversation is for anyone ready to stop chasing vanity metrics and start building clarity into their marketing decisions.

This episode of Deconstructing Data features Vlad Zhovtenko 🇺🇦, CEO and Co-Founder of RedTrack.io, who brings over two decades of experience in digital marketing and advertising. From the rise of banner ads in the early 2000s to the evolution of programmatic advertising and now back to affiliate marketing and analytics, Vladyslav has seen it all.With deep expertise in ad tracking and attribution, he joins us to explore why the paid media playbook hasn’t changed much in 100 years, and what needs to happen next.We’ll dig into:1. The Value of Data in Digital Media Buying2. Making Media Buying Decisions Without Perfect Data3. Why Paid Ads Data Hasn't Evolved4. Tech StackIf you’ve ever questioned whether your media spend is really working, or want smarter ways to make decisions without perfect data, you won’t want to miss this conversation.

Most companies are drowning in dashboards but starving for action.In this episode of Deconstructing Data, we’re joined by Tom Firth, Co-founder of Cotera to talk about what it really takes to make your business data work for you not just sit in reports.Tom brings a fresh perspective on data readiness, automation, and the new era of AI agents. We explore how businesses can shift from static insights to real-time, data-driven decisions, and why breaking down silos is step one.Topics include:1. AI Agents in Action: From Dashboards to Decisions2. Breaking Data Silos: Unifying Customer Identity3. What Does It Take to Prepare Your Data for AI?4. Tech StackIf you're trying to future-proof your data strategy and move faster without sacrificing accuracy, this episode is your playbook.

From launching to scaling, how do founders get marketing right the first time?This week on Deconstructing Data, we're joined by Julie Matzen, Co-founder of The Boarderline and seasoned marketing and brand strategist with over 20 years of experience helping businesses build smarter funnels, stronger brands, and better campaigns.Julie has reimagined digital advertising for startups and scaling companies alike. From founding the Mayday Agency to advising brands on everything from rebranding to media buying, she’s seen firsthand what works and what breaks, across the entire marketing journey.We’re diving into:1. Using AI Without Losing Strategy2. What Founders Should Know Early3. Avoiding Common Founder Mistakes4. Tech StackIf you're navigating the early stages of your brand or trying to scale what you've already built, this one's packed with insights you won’t want to miss.

How do you know your marketing is actually working?On this episode of Deconstructing Data, we’re joined by Adam Ortman, Founder and President of Kinetic319, to explore the truth behind performance, beyond just clicks and conversions.Adam brings decades of experience at the intersection of media, analytics, and consumer psychology, helping major brands like Nike, American Express, and UnitedHealth Group build smarter media strategies that actually drive revenue.Together, we’ll break down how to move from surface-level attribution to full-funnel clarity.Topics include:1. Lead-to-Revenue Loop: Optimizing Campaign Profitability2. Multitouch Attribution: Beyond Paid Media Channels3. Marketing Efficiency Ratio: Measuring Full Funnel Impact4. Tech StackJoin us as we uncover how modern marketers can close the loop, align media with outcomes, and scale smarter using better attribution and measurement.

Tim Berney, CEO of VI Marketing and Branding, brings more than 30 years of strategic marketing leadership to this week’s episode of Deconstructing Data. As the founder of one of the region’s leading agencies, Tim has helped brands across industries adapt to the digital shift, using data to shape smarter campaigns and more meaningful engagement.In this conversation, we’ll explore how data can drive behavior change, power stronger marketing insights, and personalize public messaging efforts to maximize impact.We’ll cover:1. Behavior Change Campaigns: Data’s Evolving Strategic Role2. Marketing Insights: Turning Raw Data Into Action3. Public Messaging: Personalization Through Data Insights4. Tech StackTune in for a practical discussion on how to use data to inform, inspire, and connect more effectively with your audience.

When data lives in silos, marketing falls short.This week on Deconstructing Data, we’re joined by Cedric Chereau, a seasoned leader in customer engagement and personalization, to unpack why first-party data is every marketer’s most powerful asset, and how to turn it into meaningful action.With years of experience transforming loyalty programs into scalable, data-driven engines for growth, Cédric brings unique insight into what it really takes to drive ROI from your marketing stack.We’ll dig into:1. AI-Powered Journeys: Turning Data Into Relevance2. Real-Time Data: Powering Personalized Engagement3. Loyalty Programs: Unlocking Hidden Customer Insights4. Tech StackIf you’ve ever struggled with fragmented customer data or felt like your loyalty program wasn’t pulling its weight, this episode is for you.Cédric breaks down how to move beyond vanity metrics and toward personalized, high-impact strategies, with the help of AI, automation, and the right marketing mindset.

Janet Barker-Evans, Chief Creative Officer at AbelsonTaylor Group, is a creative force known for leading award-winning work across nearly every marketing discipline. From brand campaigns to CRM, digital innovation to experiential marketing, she has consistently pushed the boundaries of what's possible, across industries like pharma, tech, CPG, and finance.Today, she leads high-impact creative teams focused on transforming healthcare and wellness brands. An early digital pioneer, Janet now champions the powerful intersection of AI and creativity, showing how marketers can use technology to deepen human connection, streamline messaging, and personalize experiences.In this episode, Janet joins David and Jessie to explore what happens when AI meets creative strategy, and why data targeting and marketing insights are more critical than ever.Topics:1. AI and Marketing: Transforming Engagement and Strategy2. Data Management: Unlocking Smarter Marketing Insights3. Data Targeting: Reaching the Right Consumers4. Tech StackThis is a conversation creative and data-driven marketers won’t want to miss.

Numbers tell a story, if you know how to read them.On this episode of Deconstructing Data, we’re joined by Laura Forester, an award-winning marketer and strategist who blends data with storytelling to create meaningful brand connections. As Director of US Brand Strategy at Gravity Global, Laura is passionate about human-centered design and turning insights into action.We’ll explore:1. Data and Storytelling: A Powerful Marketing Duo2. The Divine in Data: Finding the Narrative3. DRIP in Marketing: Data-Rich, Insight-Poor4. Tech StackIf you want to turn raw data into compelling stories that resonate, this is the episode for you.

On this episode of Deconstructing Data, we are joined by Jordan Smith, Founder and CEO of MyModel, Inc., the platform powering the first user-owned supply of real-time behavioral data.Jordan shares her journey from navigating the "cookiepocalypse" as a Sales Manager at Taboola to founding a company focused on creating brokerless, consent-based access to behavioral data. Her vision: to build a future where consumers are no longer passive data points, but active participants in the value their data creates.They explore the limitations of third-party data, the challenges of data accuracy in today’s ad tech ecosystem, and why user consent is the cornerstone of modern, ethical data strategies. This conversation dives into how transparency, trust, and real alignment between brands and consumers can finally make first-party and zero-party data the new industry standard.Topics covered:1. The Rise of Consent-Based Data: Why first-party and zero-party data are becoming the foundation for modern marketing2. From Cookies to Consent: How the shift away from third-party data is reshaping ad tech and consumer trust3. The Future of Data Transactions: Building a transparent, win-win ecosystem between brands and consumers4. Tech StackIf you're in marketing, sales, or product, and especially if you're wondering how to actually future-proof your data strategy this is a conversation you don't want to miss.

Ashleigh Cook, CMO of RainFocus, is joining Deconstructing Data on October 16 to break down how modern marketers are unlocking the power of first-party data, personalization, and AI, especially when it comes to event strategy.Ashleigh has built and scaled global marketing programs that actually move the needle. Her approach is rooted in data, driven by strategy, and focused on impact. From demand gen to client marketing, she knows what works, and how to prove it.In this episode, we’ll dive into:1. Customer Intelligence: Leveraging First-Party Data Smartly2. Event Personalization: Enhancing Customer Experience Impactfully3. AI and Marketing: Transforming Engagement and Strategy4. Tech StackIf you’re in B2B marketing or working on event strategy, this one’s for you.

Modern marketing is experiencing a data reckoning. From fractured insights to inconsistent measurement, marketers are under more pressure than ever to make sense of the chaos.On this episode of Deconstructing Data, we’re joined by Outi Karppanen, Lead Marketing Industry Strategist at Supermetrics, to explore what it really takes to navigate marketing data overload and unlock true performance.With over a decade of experience translating complex trends into clear strategies, Outi helps teams connect sales, product, and marketing through data. She’ll share exclusive insights from the 2025 Supermetrics Marketing Data Report, and break down:1. Marketing Data Overload: Managing the Mess2. AI Marketing Creativity: Powered by Quality Data3. Strategic Data Use: Anticipate, Don’t React4. Tech StackIf you’re ready to stop reacting and start anticipating with data, this episode is for you.Tune in live every Thursday at 4:15 PM EST on LinkedIn and YouTube.

What happens when unsold inventory turns into opportunity instead of waste?On this episode of Deconstructing Data, we’re joined by Amrita Bhasin, Co-Founder and CEO of Sotira, to uncover how AI, supply chain strategy, and reverse logistics are reshaping the $800B retail space.Amrita is a nationally recognized retail leader whose work has been featured in Forbes, Fortune, Bloomberg, CNBC, and more. As the head of Sotira, she helps retailers and brands discreetly offload and monetize unsold inventory, turning a long-standing challenge into a revenue-generating strategy.In this episode, we’ll explore:1. AI Agents in Retail: Smarter Supply Chain Decisions2. The $800B Reverse Logistics Opportunity for Brands3. Sustainable Strategies to Monetize Unsold InventoryWhether you’re leading a retail brand, navigating supply chain challenges, or building AI-powered solutions, this conversation delivers insights on the future of logistics, sustainability, and retail growth.

How do you turn your data and content into actual business outcomes?Join us for Deconstructing Data on September 25 as we welcome Marni Carmichael, Head of Marketing at ImageSource, a process automation powerhouse helping organizations make work easier through smart technology and even smarter marketing.With over 25 years of experience in product marketing and strategy, Marni has led high-performing teams, delivered 25% year-over-year SaaS revenue growth, and built ABM programs that retain 97% of customers while increasing their spend. She's mastered the art of aligning data, content, and marketing strategy to drive measurable impact.In this episode, we’ll break down:✔️ How content and data form the foundation for successful AI✔️ What “content utility by the numbers” really means✔️ Data-driven marketing activities that actually scale✔️ The modern tech stack that ties it all togetherIf you’re looking to transform content into conversions and scale your marketing with data-backed precision, this is your episode.

Bad data is more than an inconvenience, it’s a revenue killer.This week on Deconstructing Data, we’re joined by Eli Goodman, CEO and Co-Founder at Datos, A Semrush Company leading the way in enterprise data intelligence. Eli brings powerful insights into how dirty data impacts AI model accuracy, increases operational costs, and weakens customer trust.If you’re working with machine learning, predictive analytics, or any form of AI-driven decision-making, data quality isn’t optional, it’s business-critical.We’ll dig into:1. Dirty Data: Undermining AI Model Accuracy2. Bias and Cost: The Hidden Impact of Bad Data3. Data Quality: Protecting Revenue and Customer Trust4. Tech StackWhether you’re a data leader, marketer, or founder, this episode offers a clear path to fixing the silent issue holding your AI back.

Join us live for Deconstructing Data as we welcome Eric Vaughan, CEO at IgniteTech, with decades of experience leading enterprise software companies through AI-first transformation, M&A integration, and digital reinvention.Eric has executed more than 60 mergers and acquisitions, turning around underperforming companies and consistently delivering 60–70%+ EBITDA by embedding AI into every layer of the business. In this episode, he’ll share how AI is being used to drive profitable restructuring, streamline integrations, and shape future-ready tech stacks.From architecting software products with AI at the core to leading cultural integration across acquired companies, Eric brings a rare combination of hands-on technical insight and large-scale strategy. Here's what we'll be discussing: 1. AI Restructuring Playbook: Turning Red to Profitable2. M&A at Scale: Integration with AI3. Architecting Products with AI at the Core4. Tech Stack If you’re thinking about where AI fits into your business model, this episode is a must-watch.

What if you could know exactly who is visiting your website, without a form fill?On this episode of Deconstructing Data, we’re joined by Jesse Ouellette, Founder of LeadMagic, to explore the cutting edge of visitor identification, data matching, and scalable infrastructure.Jesse has built a SaaS solution that helps businesses reveal anonymous website traffic and map it to decision-makers. His work sits at the intersection of B2B-to-B2C identity resolution, cloud computing, and high-volume data storage, all aimed at turning raw signals into revenue.We’ll talk about:1. Visitor Identification: Turning Anonymous Traffic Into Leads2. B2B to B2C Matching: Bridging the Data Gap3. Massive Storage and Cloud Computing: Scaling Data Infrastructure Smartly4. Tech Stack Whether you're in RevOps, Marketing, or Data Strategy, this is your inside look at what it takes to turn anonymous traffic into actionable leads, at scale.

What’s powering the most successful Shopify brands right now? A smarter, leaner data stack.On this episode of Deconstructing Data, we’re sitting down with Kyle Hamar, CEO of OmniRocket, who has spent over a decade helping eCommerce brands scale through data strategy, automation, and revenue-focused systems.We’ll break down the data challenges facing online sellers and how leading brands are turning customer intelligence into conversion wins.1. Customer Segmentation Strategy: Personalization That Converts2. Demand Forecasting and Inventory: Data-Driven Optimization3. Customer Lifetime Value: Predictive Analytics for Profitability4. Tech StackWhether you’re scaling a DTC brand or just looking to get more from your data, this one’s for you.

What if your customer conversations held the keys to your next revenue breakthrough?Ryan Johnson, Chief Product Officer at CallRail, joins us live to explore how AI is reshaping the way modern businesses understand, engage, and convert their leads. With more than 15 years of experience growing product teams and scaling platforms to $100M+ ARR, Ryan brings a powerful blend of startup grit and enterprise insight.Before CallRail, he helped scale Banjo's AI innovation through a $100M Series C, and played a pivotal role in growing Vitrue into a $330M acquisition by Oracle. Today, he’s leading the charge on conversation intelligence transforming raw customer dialogue into high-impact data.In this episode, we’ll dive into:1. Conversation Intelligence: Unlocking Insights from Every Interaction2. Lead Conversion: Turning Interest into Revenue3. AI Innovation: Driving the Next Breakthroughs4. Tech StackWhether you're building with AI, selling smarter, or trying to align product and revenue, this is a session you don’t want to miss.

On this episode of Deconstructing Data is for the marketers who know their martech stack is only as strong as their data foundation.We’re going live with Ana Mourão (again), Global CRM & CDP Advisor at Stanley Black & Decker, Inc. and one of the sharpest voices in first-party data strategy.Ana has unified 7M+ customer profiles across global markets, cut acquisition costs by 15%, and built data frameworks that actually move the needle on ROI. She's not just tech-smart she’s outcome-obsessed.1. We'll be talking about what first-party data strategy really means and why it’s your moat2. The real difference between 1st, 2nd, and 3rd party data (no fluff, just clarity)3. How clean rooms and smarter data governance can power your campaigns and your career4. Tech StackCome welcome Ana Mourão back on the show with us today!!

What if your search data could tell you what your customers want and where they are?Join us on Deconstructing Data as we sit down with David Hunter, CEO of Local Falcon, the leading local rank tracker transforming how businesses see search visibility. With over a decade of experience in SEO and digital strategy, David has helped businesses, from startups to enterprises, tap into hyperlocal data to drive growth and outpace the competition.In this episode, we’re exploring:1. Local Data in AI: The Missing Link2. AI and Local Search: From Data to Strategy3. Hyperlocal Marketing Automation: Trends, Tactics, and Takeaways4. Tech StackIf you’ve been thinking of search as one-size-fits-all, think again.

As AI transforms marketing and customer data becomes a new form of digital currency, the rules of engagement are changing fast.In this episode of Deconstructing Data, we’re joined by Ted Sfikas, Field CTO at Amplitude, where he helps enterprise teams unlock the full value of their data strategies. With deep expertise in SaaS, digital marketing, AdTech, and AI, Ted brings a forward-thinking yet practical lens to how brands can navigate the next era of data ownership, transparency, and innovation.We’ll cover:1. Digital Currency: Empowering Data Ownership and Literacy2. AI and Avatars: The Future of Marketing3. AI-Created Data: Building Trust Through Transparency4. Tech StackIf you're building smarter, more ethical, and more human-centered AI marketing strategies, this conversation will challenge your thinking, and give you the tools to lead with clarity.

Email may be one of the oldest digital marketing tools but it's far from outdated. With AI and automation, it’s getting a major upgrade.On this episode of Deconstructing Data, we’re joined by Brian Minick, Chief Operating Officer at ZeroBounce, a leader in email deliverability, validation, and data hygiene. Brian brings firsthand insight into how smarter data and automation are reshaping outbound strategy, from building cleaner lists to driving higher engagement and ROI.We’ll explore:1. AI-Powered Sales: Smarter Outbound Automation Strategies2. Data-Driven Marketing: Unlocking Customer Intelligence3. Scaling Growth: Data and Automation for All4. Tech StackWhether you're scaling a sales team or optimizing your marketing funnel, this episode is packed with tactical advice and fresh perspective on what AI and data can do for your outbound efforts.

Real estate marketing is undergoing a major shift, and the smartest teams are starting with the voice of the renter.On this episode of Deconstructing Data, we’re joined by Michael Broder, Co-Founder and CEO of RCKRBX, the first real estate SaaS platform built to bring demand-side insights directly to multifamily developers, investors, and marketers. Michael is also Chairman of Brightline Strategies and has spent over two decades at the intersection of political strategy, behavioral research, and audience-driven messaging.Before founding RCKRBX, Michael served as a media consultant and strategist for high-profile political campaigns across the Northeast and worked in the Office of Political Affairs under the first Bush Administration. His background in political communications and campaign management informs how he approaches real estate, not just as a property play, but as a people-first, data-powered opportunity.We’ll dive into:Using Demand Data – How renter sentiment is transforming marketing strategy.Predicting Rental Performance – Leveraging behavioral data to forecast leasing outcomes.Cross-Industry Insights – Applying lessons from politics and CPG to real estate.Tech Stack – The tools enabling smarter, more responsive marketing.If you want to understand where multifamily marketing is headed and what it looks like when you finally put the renter at the center, don’t miss this episode.

What does it take to build trust and results through partner marketing today?On this episode of Deconstructing Data, we’re joined by Tye DeGrange, CEO of Round Barn Labs and a growth expert with nearly two decades of experience driving acquisition and retention for both Fortune 500 brands and high-growth startups. From eBay to Amazon to advising VC-backed companies, Tye has seen what works and what doesn’t, when it comes to scaling through data-driven strategy.We’ll dive into:1. Partner Marketing: Driving Growth Through Collaboration2. Attribution: Tracking What Truly Drives Results3. Incrementality: Measuring True Marketing Impact Effectively4. Tech StackIf you're ready to cut through the fluff and talk real growth, this is the episode to catch.

Generative AI may be dominating the headlines but it’s only the starting point.In this episode of Deconstructing Data, we’re joined by Ron Green, Co-founder and CTO, a serial tech entrepreneur and AI expert with multiple successful exits under his belt. With an MSc in Artificial Intelligence and decades of hands-on experience, Ron brings a sharp perspective on where AI is heading and how to separate real impact from the hype.We’ll explore:1. Day Zero of AI: Generative AI is Just the Beginning2. Beyond Generative AI: Expanding the Possibilities3. Applying AI: Beyond Hype to Real Impact4. Tech StackIf you're looking to cut through the noise and get a clearer picture of where AI is going next, this is the conversation you’ll want to be part of.

Advertising is evolving, fast. And data is at the center of it.On this episode of Deconstructing Data, we’re joined by Omar Tawakol, CEO and Founder of Rembrand, a visionary leader with a deep track record in AI, data, and digital advertising. Omar brings a bold perspective on how brands can move beyond basic metrics and start leveraging data to truly transform business growth, strategy, and marketing decisions.We’ll explore:1. AI and Big Data: Revolutionizing Storytelling and Branding2. Data-Driven Insights: Smarter, Personalized Marketing Decisions3. Predictive Analytics: Fueling Business Growth and Strategy4. Tech StackIf you're ready to think beyond the click and reimagine what’s possible with data, this is a conversation you won’t want to miss.

Not all marketing data is created equal and sometimes, what you don’t see is what matters most.On this episode of Deconstructing Data, we’re joined by Emeric Ernoult, CEO and co-founder of Agorapulse, a leading social media management platform. With 25 years of experience in SaaS and social media, Emeric brings a refreshingly honest take on what it really means to be data-driven and how to cut through the noise to find what actually works.We’ll get into:1. Marketing Metrics: What Should You Measure?2. Being Data-Driven: Team or Mindset?3. Getting the Right Data: Clarity Over Clutter4. Tech StackIf your marketing feels like it’s missing something below the surface, this conversation is for you.

Data is only as powerful as what you do with it and how well you understand the people behind it.In this episode of Deconstructing Data, we’re joined by Mike Hattub, Chief Solutions Officer at AnalyticsIQ, where data science meets cognitive psychology. With over 30 years of experience in database marketing, consulting, and financial services, Mike helps brands turn complex data into smarter strategies that fuel real growth.We’ll explore:1. Building a Best-in-Class Third-Party Data Asset2. Leveraging CogPsy: Powering Smarter Data Creation3. Custom Data Models: Driving Client Success4. Tech StackIf you're looking to better understand consumer behavior and unlock the full potential of your data, this is one you won’t want to miss.