How Is Growth Design Different From Product Design? (With Drift's Amanda Yee)

Growth and product design – are they really all that different? Turns out, it’s not a yes or no answer, so Matt sits down with someone who straddles both worlds. Amanda Yee is a product designer AND growth designer at Drift, and in this episode, she talks about the challenges of designing for products with roadmaps vs. designing for experiments, how working on the growth team has helped her get better at analyzing quantitative data, and the process she uses to uncover new features and identify new opportunities.