How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5

from The Buyer's Journey · host Commexis

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we determined how our investment in digital marketing is determined. Today, we’re focused on question six: How is my investment in Digital Marketing allocated?

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This episode is 11 minutes long.

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This episode was published on November 2, 2020.

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