How it All Quietly Started

Sales and Story Strategist. Certified Persuasion Expert. Corporate lawyer turned truth teller.For years, I lived two lives.By day, I was closing multi-million-pound deals, advising at board level, and being praised for my competence and composure.At home, I was surviving toxic relationships. Emotional abuse. Financial control. Physical violence. Including an attack that nearly cost me my life.I wrote Do Not Try HIM at Home because too many professional, high-achieving women believe abuse does not happen to people like them. It does. And silence keeps it alive.As this podcast restarts, you’ll hear parts of that story read directly from the book, alongside reflections I never shared publicly before. Not to relive the pain, but to make meaning of it and to help other women recognise patterns sooner and rebuild with strength.Alongside this work, I support solo entrepreneurs, especially those early in their business journey, who feel overwhelmed by relentless marketing trends, templates, and noise that drowns out their own voice.Through this podcast, I explore persuasion without pressure, storytelling without oversharing, and sales that feel grounded, human, and effective.Your story is not a liability. Your experience is not too much. And you do not need to contort yourself to succeed.This is a space for women who are done people-pleasing, ready to dare to displease, and willing to do business and life on their own terms.If you’re rebuilding, redefining, or simply ready to stop performing, you’re in the right place.Sandra ten Hoope is a Sales & Story Strategist and corporate attorney, known for bringing clarity to complex situations in both boardrooms and business.Drawing from her own experiences, she now empowers professional women to rewrite their personal narratives. In Do Not Try HIM at Home, Sandra reveals the duality of her life, closing multi-million-pound deals while living in fear at home.This podcast is for entrepreneurs who want to stop circling, trust their voice, and build a business that sells through clarity, not pressure.Alongside the podcast, Sandra offers the Stop Waffling & Start Selling Membership, helping entrepreneurs move through:Clarity → Connection → ConversionMembers receive bonus episodes, tools, and guidance to turn insight into action.Sandra also offers Revenue Clarity Sessions, focused one-hour conversations to identify what’s impacting your revenue and what to do next.If you enjoy the conversations shared here, you’ll find extended discussions and additional insights inside the membership  HERE