How Jae Joo unlocked better creative control over her projects

from Trade Tales · host Business of Home

Jae Joo’s work is all about taking a step outside of the status quo. But getting there isn’t a destination; it takes constant effort. On this episode, she explains why it’s essential to attract clients who are willing to take creative risks, and how maintaining control of the project’s design and build teams is an essential part of executing her vision.This episode was sponsored by Surya and Regina Andrew. LINKSJae Joo Kaitlin PetersenBusiness of Home

What this episode covers

Jae Joo on how she builds demand for her work by taking a strategic approach to getting published, how she’s prioritized structuring her fees in the most digestible way for clients, and why she now insists on building her own team of tradespeople to executive her visual vocabulary.

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How Jae Joo unlocked better creative control over her projects

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This episode is 49 minutes long.

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This episode was published on March 12, 2025.

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