How James Cole Built Two £100M Cruise Businesses (and Started One During a Pandemic)

Send us Fan MailWhat does it really take to build not one, but two £100M+ businesses—and still enjoy the ride?In this episode of Focus on the Fun Stuff, Emma sits down with James Cole, founder of Panache Cruises and Cruise118, to unpack the bold moves, brutal setbacks, and game-changing strategies behind his incredible journey.You'll hear: -How James survived a near business collapse during the 2008 recession -Why he started a second luxury cruise brand during the middle of a pandemic -The systems he uses to scale internationally—without losing the culture -Why personal wellbeing and putting your team first fuels sustainable success -The "one bite at a time" mindset that keeps his massive 2030 vision on trackWhether you’re scaling your first business or dreaming bigger for your next chapter, James’s story is packed with practical insights and serious inspiration.Hit play and discover how to stay resilient, build for the long term, and focus on the fun stuff—no matter what comes your way.Support the showSupport The Show--Ready to reclaim your time? Grab our free guide and start delegating all of the things a business owner shouldn't be doing: 👉 The 106 Tasks You Must Delegate--Connect with Emma!Get my personal weekly newsletter here - if you want to Win the Week, every week.World Class Virtual PA support here: Mi-PA.co.ukFollow Emma on InstagramConnect with Emma on LinkedinWatch the Episodes on YoutubeEmmaMills.co.ukReviews and Feedback:Loving the show? Your feedback means the world to me and helps others find us!Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟