How James Davis is Redefining PR in a Way Traditional Firms Hate

James Davis isn’t your typical PR guy—he’s a strategist who tells CEOs the hard truth and helps them win big. As the founder of Touchdown Strategies, he’s worked behind the scenes of some of the most high-stakes political and corporate battles, from shaping Supreme Court confirmations to crisis-managing BP’s Deepwater Horizon response. In this episode, James shares how he built a powerhouse agency, why most PR is just noise, and what it really takes to shift public opinion. If you want to learn how to cut through the BS and drive real impact, this one’s for you.Chapters:00:00:00 – Kicking Off: How James Davis Is More Than Just PR00:00:43 – From Agencies to Touchdowns: Betting on Himself00:01:53 – The Truth About PR: Why Most Firms Get It Wrong00:03:46 – Building Teams That Solve Problems, Not Just Report Them00:05:19 – The Strategy CEOs Don’t Want to Hear (But Need To)00:07:46 – Scaling Without Breaking: Systems Over Superheroes00:12:07 – The Playbook for Messaging That Actually Moves the Needle00:18:10 – AI, Deepfakes & Speed: The New Rules of Crisis Response00:22:27 – How to Connect with James Davis & Take Action TodayLinks and Resources:James on LinkedInTouchdown StrategiesAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!