How Janelle Cash Built 20-Year Client Relationships and Won Multi-Million Dollar Deals at Placemakr

🎙️ From Trinidad to 286% Sales Goal Achievement: Janelle Cash's Journey Through Cancer, Caribbean Separation, and Building Government Hospitality PartnershipsJanelle Cash, Senior Sales Manager Government Travel at Placemakr, shares her journey from Trinidad separated from mother age three to sixteen, accidentally falling into hospitality sales, to actualizing 286% of goal before joining tech-enabled apartment-hotel hybrid Placemakr creating brand new government travel vertical. Through candid stories about turning lost million-dollar deal into custom pop-up hotel and surviving spindle cell sarcoma, Janelle reveals why relationship building beats hunt-and-kill closing and everyone wants to feel valued.✨ Key Insights You'll Learn:Trinidad separated from mother age 3-16: typical Caribbean parent-leaves-sends-for-child story, grandmother raised her becoming true motherAccidentally into hospitality: needed job, front desk to reservations to sales—loved helping guests, meeting peopleSales evolution: initially hunt-and-kill closing, now relationship building where clients follow 20 years across companiesPlacemakr 286% goal: landed massive business, searched "what's next," five-step grueling interview realizing "I want this job"Apartment-hotel hybrid: one night to multi-year stays, full kitchens, washers/dryers, bi-weekly housekeeping, rates comparable hotelsPop-up model: lease-up phase buildings, management takes 100 units immediately versus owner finding tenants over yearMillion-dollar deal rescue: client said "build hotel closer," called team 24 hours, created custom pop-up only for that clientSpindle cell sarcoma July 2017: golf ball tumor, three-month walking recovery, declared cancer-free two years ago quarterly scansGrandmother passed September 2024 age 98: two days before death thanked her for sacrifice, opened closet finding 11 dresses (10 Janelle bought)Ask right questions from start: who's deciding, when's decision, who else needs involved—prevents deals falling apart🌟 Janelle's Key Mentors & Influences:Joelle Whitaker (First Director of Sales): Showed clients can be friends, when you make them friends they're always loyal to you, gave "The Measure of a Man" by MLK teaching be best at whatever you doGrandmother (Trinidad): Raised Janelle age 3-16, wanted US visa to go through so badly giving life she couldn't provide, 98 years saw sacrifice come to play, passed September 2024Kenneth Corby (Father): Wrote "Everyday Leadership" about leading in everything you touch whether you realize it or not, taught people grasp at straws to save you when they love you (cancer advice reframe)Placemakr RAPP Team: Real estate property partners who found three possible locations within 24 hours when million-dollar deal needed closer hotel, created custom pop-upCancer Doctor: Went "as deep and wide as possible" removing golf ball tumor plus anything suspicious, refused assistive walking device saying "discipline your mind you can do this"👉 Don't miss this powerful conversation about turning lost million-dollar deal into custom pop-up hotel by asking "you told me to build a hotel, here's the builder," surviving spindle cell sarcoma three-month walking recovery, and finally understanding at grandmother's death why Caribbean separation sacrifice mattered—because relationship building beats hunt-and-kill closing when everyone wants to feel valued.🔗 Connect with Janelle Cash:Email: [email protected]: Janelle CashWebsite: https://www.placemakr.com/📄 Transcript Available: How Janelle Cash Built 20-Year Client Relationships and Won Multi-Million Dollar Deals at Placemakr📺 Watch on YouTube: Inspired Stories Podcast🌐 Our Website: The Inspired Stories Podcast📄 Special Thanks to Anthony Codispoti & AddBack Benefits Agency: AddBack Benefits Agency - Providing innovative employee benefits solutions that improve employee well-being while optimizing your bottom line Website: addbackbenefits.com