How Jason Daniel Turned LSKD Into a Movement, Not Just a Clothing Brand

Building a successful apparel brand takes more than creating great products. The strongest brands are built around a clear purpose, a committed community, and a culture that inspires people to keep growing. In this episode of the Business of Apparel podcast, Rachel sits down with Jason Daniel, founder of globally recognized activewear brand LSKD, to discuss his entrepreneurial journey from selling T-shirts at motocross events to leading a company with hundreds of employees and a worldwide customer base. Jason shares the story behind LSKD's "1% Better Every Day" philosophy, how discovering a deeper purpose transformed the trajectory of his business, and why community, culture, and continuous improvement have become the foundation of the brand's success. He also offers practical advice for founders looking to define their values, build stronger teams, and create brands that stand for something bigger than the products they sell. 📝 Today We're Covering: The origin of LSKD and how Jason turned a passion project into a global apparel brand Why finding a meaningful purpose is essential for long-term business success How strong company values help attract, retain, and develop great team members Why continuous learning, personal growth, and mentorship are critical for founders Practical steps apparel entrepreneurs can take to define their mission and build a values-driven brand   For apparel founders navigating the challenges of growth and team building, this episode provides a powerful reminder that long-term success comes from a business rooted in purpose and community. Jason's story offers both inspiration and actionable strategies for entrepreneurs who want to build a brand that resonates deeply with customers, attracts exceptional team members, and creates lasting impact for years to come.   ➡️ Connect with Jason and LSKD: Learn more about LSKD: http://lskd.co Find your next read in the LSKD library: https://www.lskd.co/pages/lskd-library Connect on IG @lskd and @jasondaniel__   ➡️ Connect with Rachel: LinkedIn: https://www.linkedin.com/in/rachel-erickson-pmp/ Website: http://www.unmarkedstreet.com/   🤝 Meet Rachel: Rachel Erickson is a Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, she sat at the executive table of a $25M apparel line and helped scale it to $60M in one year. After decades working inside major fashion companies, she learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting. Rachel helps founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, Rachel will join you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.