How Jeremy Andrus and Traeger Grills Relaunched A 26-Year Old Business

Jeremy Andrus helped Skullcandy become one of the hottest brands in electronics, eventually watching the company go public in 2011. As he started looking for his next adventure, he came across a 26-year old business in the grilling space. That business was Traeger Grills, which Andrus acquired in 2014 alongside private equity partner Trilantic Capital Partners. Today, Traeger has one of the most passionate communities in the industry, built around cutting edge technology and more importantly, a better cooking experience. I sat down with Jeremy to talk about the process of entrepreneurship through acquisition and how his team has built Traeger into the lifestyle brand it is today.