How Jerry Jones Turned the Cowboys Into a Global Brand episode artwork

EPISODE · Oct 23, 2025 · 49 MIN

How Jerry Jones Turned the Cowboys Into a Global Brand

from The Deal with Alex Rodriguez and Jason Kelly · host Bloomberg

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk to Dallas Cowboys owner, President & General Manager Jerry Jones about how he turned “America’s Team” into a global brand. In this conversation, they discuss the risks Jones took to redefine the role of National Football League teams, how he faces criticism and the high-stakes deals that have shaped his legacy, including the controversial trade of Micah Parson.See omnystudio.com/listener for privacy information.

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How Jerry Jones Turned the Cowboys Into a Global Brand

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This episode was published on October 23, 2025.

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In this episode of The Deal, Alex Rodriguez and Jason Kelly talk to Dallas Cowboys owner, President & General Manager Jerry Jones about how he turned “America’s Team” into a global brand. In this conversation, they discuss the risks Jones took to...

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