EPISODE · May 28, 2026 · 31 MIN
How Jim Yarrington Is Using AI CRM to Improve Follow-Up, Capture Leads, and Wake Up His Database
from LoanOfficerPodcast.com · host Chris Johnstone
In this LoanOfficerPodcast.com episode, host Chris Johnstone interviews Jim Yarrington, a senior loan officer with 34 years of experience who has closed over $500 million in loans. Jim shares how he is using AI CRM, workflows, voice agents, database marketing, listing call capture, and loan comparison tools to improve follow-up and create a more organized mortgage business. You will learn: How Jim uses AI voice agents to answer calls and capture lead information How he is using newsletters, power dialing, and birthday messages to wake up his database How AI listing phone numbers and loan comparison tools are helping him create new opportunities Listen now, and if you enjoy the episode, subscribe and leave a 5-star review.
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How Jim Yarrington Is Using AI CRM to Improve Follow-Up, Capture Leads, and Wake Up His Database
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