How John Nanci Built a Business With 50% of Revenue Coming From Cocoa Beans

In this episode of the Niche Pursuits podcast, Jared Bauman talks with John Nanci, founder of Chocolate Alchemy, about turning a background in analytical chemistry into a leading bean-to-bar chocolate business. John shares the personal tragedy that led him to go full-time, why he avoided debt, and how offering free education built lasting customer trust. They also discuss scaling to multiple warehouses, simplifying product lines, and finding a niche where your expertise stands out. Whether you're starting a side hustle or growing a business, this episode offers practical insights for entrepreneurs. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!   Links & ResourcesLearn more about Chocolate Alchemy: https://chocolatealchemy.com/     Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter  Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper  Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative