EPISODE · Oct 18, 2022 · 40 MIN
How Johnnie Walker's "Keep Walking" has been reinvented
from On Strategy Showcase · host Fergus O’Carroll
The brand historically known for its Pursuit of Progress has reinvented the way it expresses itself for a new generation of drinkers. From personal status to collective optimism, this is the story behind the latest "Keep Walking" campaign.
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How Johnnie Walker's "Keep Walking" has been reinvented
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This episode was published on October 18, 2022.
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