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How Johnnie Walker's "Keep Walking" has been reinvented episode artwork

EPISODE · Oct 18, 2022 · 40 MIN

How Johnnie Walker's "Keep Walking" has been reinvented

from On Strategy Showcase · host Fergus O’Carroll

The brand historically known for its Pursuit of Progress has reinvented the way it expresses itself for a new generation of drinkers. From personal status to collective optimism, this is the story behind the latest "Keep Walking" campaign.

What this episode covers

The brand historically known for its Pursuit of Progress has reinvented the way it expresses itself for a new generation of drinkers. From personal status to collective optimism, this is the story behind the latest "Keep Walking" campaign.

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How Johnnie Walker's "Keep Walking" has been reinvented

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 40 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on October 18, 2022.

What is this episode about?

The brand historically known for its Pursuit of Progress has reinvented the way it expresses itself for a new generation of drinkers. From personal status to collective optimism, this is the story behind the latest "Keep Walking" campaign.

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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