How Johnson and Johnson Handled the Tylenol Crisis

In this episode of Crisis Management with Fexingo, Lucas and Luna dive into the 1982 Tylenol cyanide poisonings and how Johnson & Johnson's response became the gold standard for crisis management. They explore the specific decisions CEO James Burke made within the first 48 hours, the cost of recalling 31 million bottles, and how the company rebuilt trust with tamper-evident packaging. Lucas connects the Tylenol playbook to modern crises, referencing the current low VIX of 15.80 as a sign of market complacency—and asks whether today's leaders would make the same tough calls. Luna challenges the narrative with data: J&J's market share fell from 35% to 7% after the crisis, yet rebounded to 29% within a year. The episode contrasts then and now, using current unemployment claims data (215,000) and job openings (6.9 million) as a backdrop for why corporate crisis preparedness still matters. #JohnsonAndJohnson #TylenolCrisis #JamesBurke #CrisisManagement #ProductRecall #TamperEvident #Pharmaceutical #TrustRebuilding #1982Crisis #MarketShare #CorporateStrategy #Business #FexingoBusiness #BusinessPodcast #CrisisResponse #RiskManagement #Leadership #Recall Keep every episode free: buymeacoffee.com/fexingo