How Jolie Turned Your Showerhead Into a Subscription Business (September 11, 2025)

Jolie isn’t just selling showerheads — it’s turning your bathroom into a subscription business. In today’s episode, we break down how a simple product innovation paired with sharp marketing and a recurring revenue model is disrupting an overlooked category. From personalized water tests to DTC funnels that bypass big-box retail, Jolie shows how challenger brands are rewriting the rules of consumer products.Links mentioned in the episode:Visit Jolie's siteLearn more about Storytelling Training with Management ConsultedStay at Jenny Rae's wineryLearn more about Executive Presentation and Storytelling Training with Management ConsultedMore Market Outsiders:Connect with Namaan and Jenny Rae on LinkedInFollow Management Consulted on LinkedIn and subscribe on YouTube