EPISODE · Sep 11, 2025 · 25 MIN
How Jolie Turned Your Showerhead Into a Subscription Business (September 11, 2025)
from Market Outsiders
Jolie isn’t just selling showerheads — it’s turning your bathroom into a subscription business. In today’s episode, we break down how a simple product innovation paired with sharp marketing and a recurring revenue model is disrupting an overlooked category. From personalized water tests to DTC funnels that bypass big-box retail, Jolie shows how challenger brands are rewriting the rules of consumer products.Links mentioned in the episode:Visit Jolie's siteLearn more about Storytelling Training with Management ConsultedStay at Jenny Rae's wineryLearn more about Executive Presentation and Storytelling Training with Management ConsultedMore Market Outsiders:Connect with Namaan and Jenny Rae on LinkedInFollow Management Consulted on LinkedIn and subscribe on YouTube
What this episode covers
Jolie isn’t just selling showerheads — it’s turning your bathroom into a subscription business. In today’s episode, we break down how a simple product innovation paired with sharp marketing and a recurring revenue model is disrupting an overlooked category. From personalized water tests to DTC funnels that bypass big-box retail, Jolie shows how challenger brands are rewriting the rules of consumer products. Links mentioned in the episode: Visit Jolie's siteLearn more about Storytelling ...
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How Jolie Turned Your Showerhead Into a Subscription Business (September 11, 2025)
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