EPISODE · Nov 16, 2025 · 14 MIN
How Jomboy Media + MLB Are Changing the Creator-Sports Landscape
from The Upload · host Rob Balasabas
Creators aren’t just building audiences anymore—they’re building leagues.This episode breaks down how Jomboy Media partnered with MLB, hired TikTok’s former agency lead Brett Joss, and built a model for multi-year, league-style sponsorships.We dive into what this means for creators, brands, and the future of sports media—and the lessons you can apply to your own creator business right now.If you’ve launched a membership—or plan to—this one’s for you.👉 Don’t forget to subscribe so you never miss future episodes!Subscribe to The Upload Newsletter+ https://balasabas.substack.com Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + Uscreen https://www.uscreen.tv+ Ecamm http://ecamm.balasabas.live Connect with me on LinkedIn+ https://www.linkedin.com/in/robbalasabasFollow me on Instagram+ https://www.instagram.com/rob.balasabasBusiness + Partnership Inquiries: [email protected]
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How Jomboy Media + MLB Are Changing the Creator-Sports Landscape
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