How Jon Gillham Creates Rankable Content Without Following SEO Scores

In this episode, Jon Gillham of Originality.ai breaks down how content optimization is evolving in 2025 and why traditional SEO tools may no longer be enough. We discuss the risks of over-optimization, the limitations of scoring systems, and the growing importance of information gain. Jon shares how his team uses AI to evaluate content differently—focusing on originality, depth, and true value over checklists and keyword counts. Whether you're a content creator, publisher, or SEO, this episode offers practical insight into what it takes to rank in today's search landscape. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative