How Jon Logan Turns “Boring” Brands Into Unforgettable Customer Experiences

Hector sits down with Jon Logan, founder of Green Lit Growth Strategies, to unpack what’s really stopping small businesses from scaling. With a diverse background in food service, cybersecurity, and full-scale marketing, Jonathan shares how he grew a company from $3M to $25M using his proprietary G.R.O.W.T.H. Framework. He reveals why most brands “talk about themselves backwards,” how to build emotional resonance, and what it takes to create a “marketing machine” that scales. Learn the power of positioning, community-building, and nurturing relationships for real bottom-line growth.Chapters:00:00:00 - From Food Service to $25M00:01:03 - The Accidental Marketer00:03:06 - Launching a Purpose-Driven Agency00:04:29 - The #1 Marketing Mistake00:05:43 - How to Build a Brand Tribe00:11:44 - Proven Frameworks That Actually Work00:17:07 - The G.R.O.W.T.H. Formula Revealed00:23:53 - Scaling Secrets & Final TakeawaysLinks And Resources:WebsiteJon Logan on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!