How Jon Maddux Beat Cancer, Broke Into Mortgage, and Built the Bebemos Tequila Brand from Scratch

From flipping gum at school to building a premium tequila brand, Jon shares how grit, faith, and survival shaped his path. He opens up about beating cancer at 25, breaking into the mortgage world, and launching a tequila company rooted in authenticity and quality. This is a deep dive into resilience, entrepreneurship, and why every detail, down to the smell test, matters.Chapters:[00:01:31] Early hustle[00:02:28] Flipping gum for profit[00:04:01] First consequence at school[00:03:41] Failing and figuring it out[00:06:14] Diagnosed with cancer at 25[00:07:13] Creative roots from his dad[00:08:58] Inspired by success after church[00:09:50] Sales is reps not magic[00:13:37] Tequila club idea during pandemic[00:14:08] Wives sparked the tequila pivot[00:15:07] Real tequila starts in Jalisco[00:16:44] Why family distilleries matter[00:18:09] The smell test standard[00:20:08] What mass producers do wrong[00:26:32] Their unique tequila blend[00:27:17] Sell-through matters more than sales[00:28:03] How to really taste tequila[00:32:34] Sweet tequila is a red flagFollow us on social:Instagram.com/flipyourfridaytiktok.com/@FLIPYOURFRIDAYthreads.net/@flipyourfridayx.com/@flipyourfridayFlipYourFriday.comFollow Jon:Instagram.com/jonmaddux_Follow Wynn:Instagram.com/wynnsstagramjustwynn.usFollow Casey:CaseyLeBlanc.comInstagram.com/caseyjleblancx.com/casejleblancthreads.net/@casejleblanctiktok.com/@caseyjleblanclinkedin.com/in/caseyleblanc/