How Jope Is Changing the Game for Pet Health and Mobility

In this episode of The DTC Insider, Brian Roisentul sits down with Dr. Christine Colamonico, co-founder of Jope (Joy of Pets). Jope is a science-backed pet supplement brand created by two veterinarians on a mission to improve animal health. We discussed:The origin story of Jope and how her dog inspired the brandTransitioning from veterinary practice to entrepreneurshipBuilding a science-backed product in an unregulated supplement marketGrowing a DTC pet brand through Meta ads and customer loyaltyChallenges of scaling in a changing e-commerce landscapeWhy customer experience and education are at the core of Jope's retention strategyThe pros and cons of launching with one hero productExpanding from dogs to cats: product diversification and strategic timingThe power of calling customers and building genuine relationshipsLessons on patience, resilience, and staying authentic as a first-time founderThis episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.