How Josh Wines turned reluctance into social Effie Gold -...

What this episode covers

How an organic social moment changed how a wine brand went to market. Josh's CMO, Dan Kleinman is joined by Tombras' EVP, Head of Strategy, Kelsey Karson and VP, Group Creative Director, Morgan McLees to talk us through their 2025 Gold Effie-winning Josh O'Clock initiative. Thanks to The Effies and Tracksuit for making this episode possible.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 43 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on June 27, 2025.

What is this episode about?

How an organic social moment changed how a wine brand went to market. Josh's CMO, Dan Kleinman is joined by Tombras' EVP, Head of Strategy, Kelsey Karson and VP, Group Creative Director, Morgan McLees to talk us through their 2025 Gold Effie-winning...

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.