How Josh Wines turned reluctance into social Effie Gold

from On Strategy Showcase · host On Strategy Showcase

How an organic social moment changed how a wine brand went to market. Josh's CMO, Dan Kleinman is joined by Tombras' EVP, Head of Strategy, Kelsey Karson and VP, Group Creative Director, Morgan McLees to talk us through their 2025 Gold Effie-winning Josh O'Clock initiative. Thanks to The Effies and Tracksuit for making this episode possible.

Episode metadata supplied by the publisher feed · Published Jun 27, 2025

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How Josh Wines turned reluctance into social Effie Gold

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