How Josue and Kathryn from Lee's Air drive growth through strategic marketing

In this episode of the Key to Growth Podcast, host Jen McKee welcomes Josue and Kathryn from Lee's Air to discuss the successful marketing strategies behind their flourishing home services business. Josue, the marketing manager with six years of experience at Lee's, shares his journey from operations manager to leading the marketing department. He emphasizes the importance of data in driving marketing decisions, ensuring campaigns are effectively monitored and adjusted for maximum impact. Kathryn, the guest with a background in mergers and acquisitions, highlights how Lee's strategic approach to marketing has significantly increased the company's valuation and impact. Throughout their conversation, the guests shed light on the value of knowing your numbers and tracking every aspect of marketing spend to optimize growth. Kathryn talks about her role in expanding Lee's Air through strategic mergers and acquisitions while maintaining the core values of the company. They discuss the intricacies of creating a cohesive brand image across new markets, ensuring all locations follow the Lee's standard in operations and marketing. Josue further explains how they leverage service technologies and data analytics to enhance customer experience effectively. The episode also highlights the significance of personal branding in the home services industry. Kathryn discusses her journey in developing a personal brand that aligns with Lee's mission, advocating for diversity and inclusion in the trades. Her strong online presence not only amplifies her influence but also sets an example for aspiring individuals in the industry. Jen draws attention to actionable insights derived from the episode, urging businesses to continue learning and adapting in the ever-evolving marketing landscape. Listeners will gain valuable insights into building a successful marketing strategy in the trades through practical advice shared by Josue and Kathryn. From understanding the importance of a dedicated marketing team to leveraging personal branding for business growth, this episode unlocks the secrets to thriving in a competitive market. Tune in to discover the fundamental keys to marketing success in the trades.  Timestamped Overview:05:06 COVID Impact on Billboard Contracts 08:38 Creative Marketing for Optimal ROI 10:36 "Impact of Personal Branding and Content Creation" 16:08 Building Prosperity through Trade Marketing 17:18 Year of Growth and Impact 20:31 Pathway to Prosperity Through Sharing 26:25 API Integration for Lead Capture 27:31 Rebranding Acquired Businesses as Leads Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! About Lee's Air For over 40 years, Lee's Air has been providing expert home services across Central and Northern California. What started in 1980 as a small business has grown into a trusted name in the industry, thanks to a team of dedicated professionals committed to excellence. Learn more about Lee's Air and their services: https://leesair.com/ Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/