How Journalism Shapes a B2B Marketer’s Approach

Featuring Tracey Rettig, Marketing Specialist at Kistler Instrument Corporation

Episode 60 of the The Kula Ring podcast, hosted by Kula Partners, titled "How Journalism Shapes a B2B Marketer’s Approach" was published on November 19, 2019 and runs 27 minutes.

November 19, 2019 ·27m · The Kula Ring

Summary

Tracey Rettig, Marketing Specialist at Kistler Instrument Corporation, joins Jeff and Carman on The Kula Ring to share how her journalism background has helped shape her approach to marketing and communications. She also explains why, as a B2B manufacturing marketer, it’s important to distill technical information into messaging that fits each audience and where they’re at in the buying cycle.

Episode Description