How Joyride Candy Hit $20 Million in 3 YeHow Joyride Candy Hit $20 Million in 3 Years | The Influencer Marketing Strategy Behind the Growthars | The Influencer Marketing Strategy Behind the Growth

In this episode of CPG Brand Builders, Braden breaks down how Joyride Candy scaled to $20 million in just three years by combining better-for-you positioning with the power of influencer marketing.With Ryan Trahan as the face of the brand, Joyride Candy captured a younger audience, built instant credibility, and created trust with modern families. This episode is not just about candy. It is about the strategies CPG brands can use to accelerate growth and build stronger consumer connections. In this episode, you will learn:-How influencer partnerships can build credibility quickly-Why better-for-you positioning resonates with today’s consumers-How Joyride Candy appealed to younger demographics and families-How to turn audience attention into revenue-Lessons every CPG founder and marketer can apply to grow fasterIf you are building a CPG brand, this episode is filled with practical insights you can apply immediately.Like, subscribe, and share for more conversations and growth strategies for CPG brands. Join the CPG Brand Builders community today:https://brandbuilderscpg.com#CPG #InfluencerMarketing #BrandGrowth #MarketingStrategy #BrandBuilding #ConsumerGoods #GrowthMarketing #FounderTips #MarketingInsights