How Juicero’s Founder Rebuilt His Life After Public Failure l Doug Evans

Sponsored By:→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.DescriptionHe raised $135 million, built one of Silicon Valley's most hyped companies, watched it collapse in public, and then disappeared into the Mojave Desert with a yurt and a hot spring and no one to talk to.Jon Bier sits down with Doug Evans, founder of Organic Avenue, founder of Juicero, and now founder of The Sprouting Company, for one of the most raw conversations about failure, identity, and what it actually takes to rise from the wreckage. Doug didn't pivot. He didn't rebrand. He went to the desert, lived alone for over a year, started growing sprouts out of necessity, and slowly rebuilt himself from the inside out. What came next was an eight-figure business, a wife, a daughter at 56, and a clarity about what life is actually for that most people never find.This is a story about the second mountain. And how you only find it after everything else burns down.In this episode: • The real story behind Juicero's collapse — what the Bloomberg hit piece got wrong, what Doug got wrong, and why he takes 100% of the responsibility • How living alone in the Mojave Desert on nothing but sprouts became the unlikely foundation for a new company, a new life, and a completely different relationship with success • Why delusional confidence isn't a flaw — it's the only ingredient that actually works for founders who are building something nobody else believes in yetFind Doug: • Instagram: https://www.instagram.com/dougevans/ • The Sprouting Company: https://www.thesproutingcompany.com • The Sprout Book: https://www.thesproutbook.comTimestamps:0:00 - Intro1:40 - Meet Doug Evans: Organic Avenue, Juicero & the Sprouting Company 2:42 - Taking 100% Responsibility for the Failure 4:00 - What Really Killed Juicero (It Wasn't the Product) 8:26 - Going to the Desert: Isolation, a Yurt & Hot Springs 9:57 - What Brought Him Back: Nature, Stillness & Sprouts 11:09 - 30 Days on Sprouts Only & What Happened to His Body 15:21 - Hitting Rock Bottom at TED: Shame, No Name Tag & Meeting Mike Posner 18:33 - Why Investors Still Backed Him After the Biggest Silicon Valley Failure20:10 - Why Sprouting Is a Better Business Than Juicing 24:47 - How the Fire Gave Him Everything: Wife, Daughter & His Second Mountain 31:42 - Growing Up in Chaos: From Paratrooper to Degenerate Friends to the Army 35:05 - Seven Years Working for Paul Rand for Free (And Talking to Steve Jobs) 45:45 - You Have to Be Delusional to Be a Great Entrepreneur 50:01 - How Much of the Glow Is the Sprouts? 54:44 - Broccoli Sprout Water & Breaking Through to 100 Push-Ups at 60 57:18 - Founder Energy vs. CEO Energy & Pure Presence