How Justin Michael Uses “Frame” Psychology to Get CEOs to Take Meetings

Justin Michael shares a practical framework for combining spirituality, identity work, and disciplined action to drive real-world performance in sales, consulting, and business building. They unpack why titles, promises, and specificity matter in content, but quickly move into the deeper bottleneck: self-perception and identity. Justin explains why affirmations and vision boards often fail without “being” work, how service and ROI create sustainable abundance, and how to balance faith with inspired action. The conversation covers flow versus grinding, the 80/20 principle in effort and results, and the importance of reading and writing as a way to build independent thinking in an AI-saturated world. They close with tactical advice for scaling: grit, patience, founder-led sales, delegation, and building a team aligned to the work.Chapters:(00:00:00) Quantum leaps: compress 15 years of progress into 2(00:01:00) Justin’s background: books, consulting, and coaching at scale(00:03:00) Identity and ontology: why self-perception becomes reality(00:05:00) Surrendered manifestation vs grinding goal-setting(00:07:00) Action vs ritual: inspired action bridges spiritual and practical(00:09:00) “Law of becoming”: who you must be to have what you want(00:12:00) AI, freedom, and why reading and writing still matter(00:15:00) Sales confidence: calling CEOs, power, posture, and fear(00:18:00) Service-based selling: the Go-Giver principle and ROI focus(00:22:00) Scaling a business: grit, delegation, founder-led sales, alignmentLinks And Resources:WebsiteJustin Michael on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!