How Juventus Rewrote the Playbook: From Football Club to Global Brand

⚽ What can executives learn from Juventus’ global expansion?More than you might think.This week on Marketing & Strategy Unlocked, I unpack how Juventus Football Club transformed from a football club into a global lifestyle brand — through bold repositioning, digital strategy, and international growth.🎧 Learn:✅ How to modernize a legacy brand✅ Strategies for global audience expansion✅ The power of digital-first engagement✅ How to grow beyond your core category🔜 Next episode: A deep dive into AI-era business model reinvention.#Strategy #BrandTransformation #GlobalExpansion #BusinessStrategy #SportsBusiness #ExecutiveEducation #MarketingAndStrategyUnlocked