How Kajabi gets new leads with this unusual promotion

How Kajabi gets new leads with this unusual promotion. This is for all of you with paid memberships, courses with monthly payments or Software As A Service products. 15 mins ago I saw an ad on Faceboom from Kajabi offering a trial. What is new about a trial? Nothing really...BUT... The usual way is to offer a 7, a 14 or a 30 day trial. Kajabi went another way. They offer a 3 month trial for 99 USD for a product that costs 199 USD p/m. What they achieve? Getting higher qualified leads since they now pay a heavily discounted 3 month membership. The new leads have 3 months to use the software and transfer their business to the platform which increases the retention potential. This is a different way of promoting your memberahip offers or your SaaS products. Give it a try...