How Kajabi gets new leads with this unusual promotion

from The Yiannis Daily Podcast · host Yiannis Papastergiou

How Kajabi gets new leads with this unusual promotion. This is for all of you with paid memberships, courses with monthly payments or Software As A Service products. 15 mins ago I saw an ad on Faceboom from Kajabi offering a trial. What is new about a trial? Nothing really...BUT... The usual way is to offer a 7, a 14 or a 30 day trial. Kajabi went another way. They offer a 3 month trial for 99 USD for a product that costs 199 USD p/m. What they achieve? Getting higher qualified leads since they now pay a heavily discounted 3 month membership. The new leads have 3 months to use the software and transfer their business to the platform which increases the retention potential. This is a different way of promoting your memberahip offers or your SaaS products. Give it a try...

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This episode was published on January 12, 2024.

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