EPISODE · Jun 21, 2026 · 52 MIN
How Kathmandu Pulled Off a Four-Month Shopify Migration Mid Flash Sale | #637
from Add To Cart: Australia’s eCommerce Show · host Nathan Bush
Craig Mildenhall did not start in ecommerce.He started in loyalty. Years at Loyalty New Zealand. A stint at adidas in Europe, running global loyalty and consumer engagement. And somewhere in all of that, he figured out something most digital leaders are still catching up to: the data tells you what happened. The customer tells you why.As GM of Digital at Kathmandu, Craig has spent two years rebuilding one of Australia and New Zealand's most loved outdoor brands from the platform up. New site. New loyalty program. New way of working. And a four-month Shopify migration launched right in the middle of a flash sale.This one is full of practical stuff.Connect with Craig Mildenhall Explore KathmanduSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community
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Craig Mildenhall did not start in ecommerce. He started in loyalty. Years at Loyalty New Zealand. A stint at adidas in Europe, running global loyalty and consumer engagement. And somewhere in all of that, he figured out something most digital leaders are still catching up to: the data tells you what happened. The customer tells you why. As GM of Digital at Kathmandu, Craig has spent two years rebuilding one of Australia and New Zealand's most loved outdoor brands from the platform up. New sit...
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How Kathmandu Pulled Off a Four-Month Shopify Migration Mid Flash Sale | #637
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