How Katrina Sawa Helps Entrepreneurs Navigate the Messy Middle

In this episode of Founders Future, with host Zach Young, we’re joined by Katrina Sawa, a longtime business and marketing coach, international speaker, and publisher, often known as the “Jumpstart Your Biz Coach.” Katrina shares her journey from a career rooted in sales and advertising to launching her coaching business in 2002, driven by a passion for helping small business owners who lacked clear sales and marketing direction.The conversation explores Katrina’s evolution over more than two decades in business, including her continued focus on one-on-one coaching, speaking, and publishing as tools for confidence, visibility, and long-term growth. She reflects on navigating major life disruptions without shutting down her business, building lean and effective teams, and why in-person connection, confidence, and consistent visibility are becoming even more important for entrepreneurs moving into 2026.