How Keida Dervishi Built Soulmate Customs Into A 7-Figure Brand at 19 With No Ads, and 40 Posts a Day

In this episode of Founder2Founder, Aaron Spivak sits down with Keida Dervishi, the 23-year-old founder of Soulmate Customs, a custom embroidery brand that hit $1 million in revenue in under 11 months without spending a dollar on ads. What started as a hoodie gift for her mom’s birthday quickly turned into a viral business powered by emotional storytelling and relentless content creation.Keida shares how growing up in an immigrant household shaped her drive, how she transitioned from child star in Albania to business builder, and what it’s like leading a fast-scaling brand at such a young age. From hiring mistakes, to burnout, staying grounded, to posting 40+ times a day, this conversation is a real look at what it takes to scale with zero shortcuts.Chapters:02:08 – Growing Up in an Entrepreneurial Household03:47 – From Child Star to Burnout on Stage05:43 – Accidentally Entering Entrepreneurship07:00 – The Hoodie Gift That Started Soulmate Custom09:58 – Viral Launch and Selling Out Within Days11:32 – No Strategy, Just Action: Early Days of Posting12:37 – Moving Out of Her Bedroom to Scale Fulfillment13:02 – First TikTok Lives and Learning to Sell14:22 – Hiring Challenges and Missteps15:45 – The Family Business Breakdown: Who Does What16:37 – Discovering Her Why: The Fear That Fuels Her18:01 – A Breakthrough Moment at Founders Club19:04 – The Realities of Building While Your Parents Age21:10 – Navigating Burnout, Routines, and Sleep Struggles23:10 – Posting 40+ Times a Day: Pressure and Purpose25:12 – Why Consistency Is Her Superpower27:21 – Leading a Team as the Youngest in the Room30:44 – Building Confidence and Letting Go of Limiting Beliefs34:11 – Embracing Embarrassment to Achieve Greatness35:27 – What Keeps Her Going: Live Calls with Customers38:47 – Giving Credit Where It’s Due and Admiring the Work41:38 – What’s Next for Soulmate Customs44:45 – Learning to Let Go as the Business Grows49:28 – Curating Her Circle and Protecting Her Environment54:25 – Working With Her Brother and Navigating Family Tension57:22 – What She’d Tell Her 9-Year-Old SelfGuest Links: Website: https://soulmatecustoms.com/Instagram: @SoulmateCustoms@Keida02Kintsugi: The AI-powered tax compliance platform trusted by over 3,000 companies worldwideIf you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaronStay Connected!Aaron Spivak:IG: @‌SpivakLinkedinThe Founders ClubIG: @‌TheFoundersClubWebsite www.foundersclubofficial.com Founder2Founder:TikTok @‌Founder2FounderPodcastYoutube @‌Founder2Founder.Podcast