How Kenvue is Turning Sustainability into a Real-time Design Decision: Packaging World

What happens when sustainability moves from a late-stage checkbox to a live decision-making tool?Senior editor Anne Marie Mohan talks with Gayatri Keskar, global packaging material science leader at Kenvue, about the company's sustainability innovation profiler, a tool that lets developers weigh formulation and packaging trade-offs in real time. She walks through how switching OGX's bottle from PET to HDPE improved squeezability while unlocking recycled content and recyclability, and explains why Kenvue is now partnering with GreyParrot's DeepNest platform to understand what actually happens to its packaging once it reaches a materials recovery facility.Read the full featured article on Packaging World.