How Keyshawna Johnson Built a Marketing Career by Breaking the Rules—and Trusting Her Own Voice

In this heartfelt and high-energy episode, host Ivory sits down with longtime friend and powerhouse marketing consultant Keyshawna Johnson for a real conversation about ambition, reinvention, and why she walked away from agency life to build her own consultancy: Scale with Key.From performing arts school to leading marketing departments for some of the top agencies in New York and Miami, Keyshawna has taken a nontraditional path to building a career she loves—one rooted in strategy, creativity, and helping brands scale with intention.But the journey hasn’t been linear.They talk about everything from:Growing up in a Caribbean-American household with a strong focus on education and excellenceNavigating rejection after applying to top conservatories like Juilliard and TischDiscovering a passion for media and marketing through unexpected college coursesHosting her own radio show at Rutgers (Brown Sugar Radio!) and how it shaped her voiceThe hard decision to pivot from a lifelong dream of acting to a strategic career in brandingBuilding confidence as the youngest department head in her agency—and the challenge of gaining respect as a young Black woman in leadershipLiving in Miami, working with high-growth DTC brands, and building a life she loves on her termsBut this episode goes way deeper than the resumé stuff.Keyshawna opens up about the pressure to succeed, the weight of expectations from family and mentors, and the moment she realized that choosing financial stability wasn’t giving up on herself—it was honoring her journey.Key Takeaways:“Discipline from the arts translates into business.” How acting school taught her to listen deeply—a skill she now uses in consulting and leadership.“Your marketing strategy can’t stop at Instagram.” Why most founders are missing massive retention opportunities.“Sometimes the data proves the creativity.” How she combines gut instinct with test-driven growth to deliver results for clients.“Being good at your job is only half the battle. The other half is being seen.” How she carved space in the room—and then built her own table.Keyshawna also shares her viral “STEMI Sale” campaign, which generated nearly half a million dollars in just a few days for a DTC brand—and how that one spontaneous idea reminded her why she’s made for this work.Scale with Key, her consulting brand, was built to help ambitious founders who’ve already found product-market fit and revenue traction—but don’t have the systems to scale sustainably. She walks us through her ideal clients, the gaps she helps brands fill, and the #1 misconception most small businesses have about marketing strategy (spoiler: it’s not all about paid ads).She also talks candidly about the politics of agency life, why she ultimately walked away, and how she’s building a more values-aligned business by choosing projects, people, and partnerships that energize her.You’ll also hear real talk on:Moving to Miami solo and what surprised her most about the cultureBeing an empath and how she manages emotional boundaries in businessOutgrowing people-pleasing and embracing a “tunnel vision” mindset.Want to connect with Keyshawna or work with her?🌐 Website: www.keyshawnaj.com📧 Email: [email protected]📱 Instagram: @scalewithkeyLove this episode? Here’s how you can support the show:Subscribe wherever you’re listeningShare it with someone who needs to hear itLeave a rating or review to help us growFollow us on Instagram @gettingolderpodcast for updates and behind-the-scenesThank you for being here—and remember: be kind to each other, and also to yourself.